10 Things to Do to Prepare for Your Next Corporate Video Shoot
Video speaks directly to your target audience through tailored marketing. It's one of the best tools in your arsenal for growing your business. But is video production as easy as it sounds?
Everyone from corporate giants to “mom-and-pop” shops are creating product videos, testimonials, explainer videos, short demo videos, etc… But so many companies have doubts or don't know where to start and who to trust. Questions linger... 'How do you ensure that you get everything right the first time, without tons of rework?' or 'How can I be sure the quality will be good?'
This blog is your go-to guide and checklist for delivering on any and all things corporate video production and this article is your key to getting the most out of a shoot. Once you’ve decided on a video marketing approach and have hired a team, follow these 10 tips and it’ll be a smooth ride…
#1) MAKE sure everyone's on the same page regarding what a successful video looks like
Weeks ago, you will have gotten together with your video production agency, marketing department, product team or key stakeholders to envision the ideal finished product. This vision became a reality when you finalized your script and storyboards.
All of that preparation and planning will eliminate any unnecessary work prior to the day of the shoot and make sure your post-production will be flawless.
#2) Confer with your technical team.
There's a high likelihood that your next corporate video will find a place to live on your website. In the end, you're investing in educating, informing, describing, or just saying hello to your visitors with this video. Meet with your technical team to make sure that everything on their must-have list has been communicated to your video production team.
And for corporate events, include a representative from your technical team in the discussions with your video agency so he/she can provide details and requirements around AV capabilities, live streaming, where and how cables should be run, etc.
#3) Ask for a copy of the itinerary.
You have your signed off script, the date, location and actors/talent/staff. Any top-notch video production team will have meticulously laid out every detail of your video shoot, down to the minute. Plans will have been made for the amount of B-roll needed and a shot list of every location and scene that has been planned.
Ask for a copy of this about three days before the shoot. It is the blueprint for your corporate video.
Use this copy to align yourself and/or your team to the timeline. If you are shooting testimonials, coordinate with your customers early on with dates, arrival times and duration estimates. You'll need them bright-eyed and bushy-tailed but build in some wiggle room on the front end. Earlier is better.
#4) Label spaces needed for filming.
If you chose a full service video production company, you can skip this step. They probably did a walk-through a day or two before and finished this step a few hours before your shoot is scheduled to begin.
If not, use the itinerary to help the film crew navigate your office space. Grab a few pieces of paper, some tape and bold colored markers to label key areas like the entrance, important spaces, etc. Try and notate all areas to facilitate easy filming for the production team. Repeat in places you know they'll need to be.
#5) have a quick jam session.
Not to get repetitive, but if you've hired a full service team, they'll be leading this step for you. In many cases where a full service video production team is involved, clients can even choose to not even be on site and instead dial in or be conferenced in.
Once the technical sets ups are out of the way, take 15 to 30 minutes to re-check the plan. Meet with your production team, with storyboards, script and notes in hand, discuss anything that needs to be addressed or re-confirmed. Conference in your any stakeholders who aren't on site. Finalize and let the fun begin!
#6) build time in to refuel & refresh.
It’s not a requirement but during a full day shoot, food, water, coffee and snacks certainly help to keep people focused. Basic refreshments can work wonders for keeping your customers, staff and crew alert and peppy. Get a head count ahead of time if you think you might miss someone.
The full service production tip applies here too. If you've selected a full service video production crew, they'll not only be thinking about the best time to break and how to make sure everyone's on their A game but they'll also be making sure that everyone continues to look great all day long. They're on it, whether it's food, makeup, hair, music or setting up the right waiting room space.
#7) spending time in the limelight? practice makes perfect.
Whether you will personally be taking a spot center stage for a monologue or you're coordinating for someone else to perform dialogue, practice really does make perfect.
Practice spoken intros or any staff dialogue aloud, get familiar with it, ensure that you're comfortable with pronouncing the words in the script and nothing will trip you up. Something can happen when the lights turn on and all eyes are on you. You can start thinking about every vowel in every word, so you want to be comfortable beforehand. You'll want your words to sound genuine and emotion to be authentic.
A smart phone is a good tool to have for playback. But if your video team is full of rock stars, they'll come equipped with teleprompters pre-loaded with the scripts for each actor/speaker and montitors on hand for instant replays.
This blog article gives a play-by-play of what you can expect if you’re going to be on camera.
#8) don't forget the release forms & legal stuff.
Whether this is a small scale video shoot with one interviewee or you are filming a panel of 50 speakers, a talent release form is vital. In short, a talent release form gives you the right to distribute a film with the likeness of an actor, customer or employee. Your video production team will have a big stack of these documents available on site. In a full service production situation, your video agency will take care of getting these signed for you.
Without a signed talent release form and the proper legal paperwork, including insurance, your video production could be at legal risk and nobody wants that! Protect yourself and your production company from any confusion that may arise.
#9) Shoot YOUR B-rolL.
B-roll simply refers to the extra footage that is shown in between important shots. They are often establishing shots to help your audience get a feel for the environment or situation being described.
The type of B-roll the crew will capture depends on the purpose of the video. Most corporate videos showcase employee interactions, customer experiences, the product, etc…and are set to a reassuring voice over.
Part of planning ahead is also knowing where these shots will take place. Make sure windows and mirrors are clean, desks and hallways are clear of major clutter and employees have a heads up that a film crew might be rolling gear through the cafeteria at 11:26.
#10) Breathe, then prepare for post production.
Despite what you may have heard, the actual filming of your corporate video is the easy part. From the moment equipment gets packed up and goodbyes are said, post production begins.
You've already agreed on your timelines but turnaround can take up to several weeks just to proof a copy. If you've just filmed an event or conference, build a few quicker deliverables into your contract so you can promote 10 to 20 second clips on your social channels and create teaser content for your emails.
Re-shoots happen. But, they should be extremely rare if a professional team's on board and you've carefully followed steps 1-9. The ideal state is to not be in a place where after 2 months, you're repeating something like this....
Corporate video yields results. It’s proven. And it's a worthwhile investment for growing your business. The key to getting the tactical part of it right, the actual video production, is preparation and focus.
Also remember that there are key milestones to set for your audience as part of the video content. Tell them what you want them to do and when to do it. Don't tell a great story or dangle a new shiny product but then leave them hanging wondering what your website is or who to call.
Unlike other marketing tools, corporate videos both increase brand reach and deepen relationships with established customers. Bring your audience into your world. Make them part of the culture of your brand through professional corporate videos.
If you want to schedule a corporate shoot or have any questions, give us a call. We’d be happy to discuss the planning process!