20 Summer Video Statistics You Need to Know Now
A savvy digital marketer knows that you have to keep an ear to the rails if you want to stay on top of your game. In other words, you need to make it your job to be aware of trends.
When it comes to social media, video and marketing in general, and how people prefer to engage, habits can change like the wind. Understanding the patterns and the next move consumers will make is imperative to reaching the broadest audience possible.
It's been over a year since a good chunk of decent stats has been released and this summer sees some interesting new analytics... Here's 20 of them:
#1. 84 % of consumers watch social video content on their mobile devices.
#2. 81 % of marketers optimize social videos for mobile. This includes planning for silent/commuter/sound-off viewing.
#3. Facebook videos drive more views, engagement, and purchases than any other social platform, with YouTube in 2nd.
#4. 39 % of marketers create videos in square and/or vertical formats. (This saddens the soul of every film student, but we'll live)
#5. More than 8 billion videos (estimated at more than 100 million hours of videos) are watched daily on Facebook.
#6. Blog posts incorporating video attract three times as many inbound links as blog posts without video.
#7. Drone prices are falling fast and a drone with a camera is now averaging $40 less than a Go-Pro.
#8. 48% of marketers create 4 or more videos every month for their digital marketing campaigns, and 27% create 6 or more.
#9. More than 10 billion videos are watched on Snapchat every single day.
#10. 51% of marketers use closed captioning on their videos in case they play with the sound off.
#11. 39% of viewers are more likely to watch a video from start to end if it has subtitles.
#12. When you use square formatting on videos, they receive 30-35% higher views and an 80-100% increase in engagement.
#13. Even though 76% of video ads need sound to be understood, 85% of videos are watched on Facebook without sound.
#14. According to Digi-Capital, the AR market could grow from nearly nothing today to $90 billion by 2020.
#15. You retain 95% of a message when you watch it in video vs. 10% when reading it in text.
#16. Videos are shared 1200% more times than text and links combined.
#17. Companies that use video see 41% more web traffic from searches than those who do not use video.
#18. A video on your landing page can increase conversion by as much as 86%.
#19. Almost 50% of all internet users look for videos related to a product online before visiting a store.
#20. 75% of users visit a company's website after viewing a video.
These summertime statistics are across the board but one thing is for sure, video marketing is a trend that is not going away anytime soon and is, in fact, growing exponentially in popularity.
A wise marketer will know that video marketing trends should not be ignored, but rather, totally and fully embraced.
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