TESTIMONIAL VIDEOS FOR REAL RESULTS
Recently, we were asked to help create a testimonial video for one of our clients. These online videos are a part of corporate video production that we really love. This one involved sitting down with several of our client's customers and listening to all the good things they had to say about the product and services they were getting. We were also able to get some great B-roll to fill out the video and to keep things interesting. As always, I thought I’d share some of the key takeaways that go into making a great testimonial video that will help any content marketing strategy.
KEEP IT SHORT
Well, to be honest it's more about making sure it's not too long. When Storyboard Media Group films a testimonial video we come away with hours of interview footage. And it can be very difficult to know what to keep and what to throw away. More times than not, customers say the exact same thing as each other, but in a different way. To keep the story going choose the person who says it with the most power, believability or in the fewest words. Not everyone can deliver perfectly, every time.
WHO ARE YOU TALKING TO?
Sometimes when we ask our clients who they’re trying to reach with a video their answer is “everyone.” Unfortunately, there isn’t a video that can be produced that will interest every person who watches it. So make sure your testimonial video covers the really important points about your product or service. Just like anything else in content marketing, you need to get to the point and stay on it.
KEEP THEM LOOKIN' GOOD
You may find there is nothing worse than asking the wrong person to talk on camera about your company. When you’re planning a testimonial video, make sure you have a conversation with the people you’d like to include – find out how they feel about being filmed, ask why they want to help out with your video, and make sure they’re able to communicate in a way that is going to be understandable. Nervousness and discomfort won’t help you make convincing content. And a pre-interview makes sure you have people who will professionally or easily get people interested in your brand.
WHERE DO WE GO FROM HERE?
Once you've figured out how long you want your video to be, who you're going to be trying to reach and who will be in your video it's time for producing it. That's where we come in. Our job is to listen to our clients and understand these things to make sure we create a video that pays off with a return on investment.
If you're ready to get started or have any questions, just let us know.