5 Resolutions for Making Your Corporate Videos Better in 2018

It’s a new year and it’s time for resolutions, but who cares about fitness goals when video marketing is so exciting right now?! Have you made your marketing promises yet? Here are five ways you can make your corporate videos better in 2018 and get your video marketing in the bag, baby.

#1: Get Creative

Now that the popularity of videos in marketing is steadily increasing, it’s time to stand out from the bland corporate videos that pepper the internet. One way to accomplish this is through innovative and creative ideas.

  • Have conversations instead of scripts. Ad lib.
  • Try an animated logo at the beginning of your video.
  • Change it up. Step your actors and subjects out of the stark white background.
  • Minimize corporate buzzwords & acronyms.
  • Watch what others are doing and try a little bit of the opposite.
  • Tap your agency to inject some new ideas for you.

The easiest way to get your creative juices flowing is simply to have fun!!!! An audience can tell if you are anxious, exhausted or bored.

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#2: Step up Production

While 2017 was the year that video became “Omni,” 2018 should be the year to refine it into rich experiences. Get more artistic and cinematic. Don’t hold back!

Some great ways to step up your game in the production department include:

  • Hire a professional video crew  (we might be available *wink)
  • Use premium stock footage.
  • Invest a few extra minutes into the set-up process to get the perfect lighting.
  • Test using professional audio techniques and actors.
  • Try writing a more narrative and storytelling script 

Adding a little extra to your digital marketing budget or effort in 2018 will surely pay off. This is where all consumers now live and most are “video forward,” i.e. they prefer video over anything else.

#3: Use Video for PR

The next time your CEO/product manager/CMO has an interview with a publication, record it and create a blog post out of it. Turn it into a digital/multimedia/PR release. There are so many things you can do with a video in terms of written content. It’s also much easier to ascertain quotes for a press release when you have video to playback.

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#4: Use Event Content

At this point, it occurs to most businesses to film events, but there is so much more to do with the footage than simply storing it away as a resource. Events should never exist in a vacuum. Record and integrate that content into your marketing plans and website. Read here for more about event production.


You can use event content for some of the following types of marketing:

  • Social media
  • Website
  • E-mail marketing
  • SMS
  • E-learning and training materials

Always plan to film events ahead of time and you’ll have a plethora of usable content throughout the year. Make sure to network and grab a few names to tag in your social media campaigns.

#5: Hire an Agency

Why do all the leg work when you can hire a pro? Make the process a tad easier and consider a full-service agency. When hiring an agency, there’s a few things to look for:

  • Open communication
  • Scalability
  • Expertise
  • Tech-savvy

Check here for a full list of details on hiring the best agency for your corporate video. They’re the top way to get your video marketing strategies jump started for 2018.


If you have any questions about setting some standards for your video marketing this year, give us a call. We love talking shop.