5 Trends Driving Video Marketing in 2016

Hint: Testimonial videos have taken the #1 spot for 2016.

Hint: Testimonial videos have taken the #1 spot for 2016.

Video Marketing Trend #1 - Testimonial Videos

Marketing strategies and tactics are ever-changing. It pays to stay on top, or ahead, of the trends. In our 2016 Video Marketing Trends survey, we learned that Testimonial videos are the new #1 priority for marketers in 2016. They take away last year's number one spot from Explainer videos.

This installment of our 2016 Video Marketing Trends series looks at why Testimonial videos have taken the lead, and offers 3 tips for making yours effective and successful.

No one wants to throw away money. That's why measuring video ROI is so important.

No one wants to throw away money. That's why measuring video ROI is so important.

Video Marketing Trend #2 - How Video ROI Will Be Measured

Time and money. Just a couple of things that go into creating marketing content.

Time is something we can never get back. Money is another story. Using smart strategies and tactics, you can ensure a good return on investment with video content.

This installment of our 2016 Video Marketing Trends series looks at how marketers are planning to measure video content ROI in 2016, and why social sharing is no longer a top three strategy.


Video Ads - How can they be used and when will they become important?

Video Ads - How can they be used and when will they become important?

Video Marketing Trend #3 - Video Ads

Rumors and whispers are suggesting 2016 will be the year Google starts supporting CPC, targeted video ads in search results. Is it time to say goodbye to plain, old text CPC ads in favor of short form video ads?

Common sense tells us two things: Google makes money with CPC advertising, and online video is the star of video content - increasing engagement and awareness for companies who do it right. Adding 2+2 makes us think the rumors are true. Be better prepared to use this new avenue for marketing and advertising.

Getting people to click is one thing. Getting them to keep clicking is another matter altogether.

Getting people to click is one thing. Getting them to keep clicking is another matter altogether.

Video Marketing Trend #4 - Interactive Videos

Interactive Video - "A technique used to blend interaction and linear film or video." - Wikipedia

Content marketing is all about engagement. With more and more companies finally taking advantage of video content marketing how can your content stand apart from the crowd? One strategy may be the use of interactive videos.

Find out if they're right for your brand and read some tips to get the most of yours.

How important will 360-degree videos be in 2016, and for what companies?

How important will 360-degree videos be in 2016, and for what companies?

Video Marketing Trend #5 - 360-Degree Videos

Engagement. One of the holy grails of content marketing. A new type of video offers a fresh way to attract attention and engagement in 2016, all while being fun, interactive and creative.

This fifth and final installment of our 2016 Video Marketing Trends series looks at how 360-degree videos can be used, when and why they should be considered, and gives real-world examples of their use.