Posts in Best Practices
Make Content Marketing Dollars Stretch with Video

Who among us is not happy to see the phrase “Buy 1, Get 1 Free?” Or better yet, “3 for the Price of One?” There’s nothing like knowing we’re getting more for our money when it’s time to do some shopping. The same should be true for corporate video.

In this post we show real-life tips to help stretch your budgeting dollars.

 

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10 Video Marketing Statistics to Live By

Statistics can be a little boring. It’s OK, we said it. But in a world where data-rich marketing can propel brands to success, stats need to be taken seriously.

Video content can provide the best ROI of any marketing content your company puts out there. These are 10 up-to-date statistics that confirm what you probably already know - you need video content!

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6 Must-Have Videos Every Startup Business Needs

A startup has plenty on their plate without being overwhelmed with the prospect of creating marketing videos. So deciding which areas of your new business would most benefit from investing in video might not be as straightforward for some as it is for others.

However, when people would rather watch a product video than read about a product, it’s something you should seriously consider.

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Trick Question: How Long Should a Corporate Video Be?

A good corporate video is not defined by how long or short it is. It's defined by the quality of the content and the relevance of the message. Still, it's a question we hear all the time - "How long should our video be?"

We talk about three key factors that can answer this question for you; Message, Audience, Budget.

 

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[Video Tip] How To Make Talking Heads Look Great: Lighting

What sets good video production apart from bad video production? There are a lot of things - from cameras, to creative vision, to amazing post-production - but knowing how to use good lighting is at the top of the list. In this blog post we show how we use lighting to make sure our talking head subject looks good.

When your CEO, CMO, GM, team member or one of your clients looks good and is professionally filmed, your brand looks good and people trust your video content much more than something that is filmed badly.

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