color grading makes for higher quality video content. It's just a fact. But before you have to have it, you should probably know what it is.
What is Color Grading?
Color is an important consideration in film because like lighting, it affects the mood of a video. Storyboard Media Group shoots all of our video with a profile type that allows us to manipulate the color of a scene. This is much like adding a filter to a picture on your phone—only instead, we can take every image in your video, in every frame, and enhance it.
Color grading is a big part in the process of finalizing your image. It's attention to detail.
Rather than a flat or "normal" looking video, color grading creates meaning, feeling and depth. This can be particularly useful for outdoor videos, or ones that require a cinematic effect. It can tell a viewer the time of day, how a shot should be interpreted, the action taking place, or the emotions that a viewer should feel. Color is astoundingly important to the creative brilliance of a video.
Examples of Color Grading
The video below includes a set of test shots that demonstrate the impact of color on a scene or environment.
Ways in which color grading can be used include:
- Complimentary colors that enhance skin tones
- Graded colors to accentuate the architecture of a scene
- Different hues to create intent and moods. (i.e. blue for sad, etc...)
- Colors that define a stylistic approach
A video production company should put care into the creative process and breathe life into your video through color.
Simply put: color grading is just as important as the right lighting, voice-over, and music. It helps a company look professional to their audience and creates a superior level of quality that is unmatched by regular video production.
A company that has expertise beyond pointing and shooting, will pay attention to the details. Ask us how we can help you start creating your color graded video today.