Emotional Marketing: Want Clicks? Do This...

The term "LOL" didn't come out of nowhere. At one time, someone did "laugh out loud" at something on the internet and coined the phrase we all know and love today.

The point is they had an emotional reaction that was so influenced by content, "LOL" became a huge part of our digital language.

The lesson here is that it is critical to tap into the emotions of your audience. Eliciting an authentic reaction can lead to motivating a viewer to become an advocate. This is known as emotional marketing—or rather, tapping into the emotions of your audience with the sole intent of connecting with them.

There are a multitude of ways to get an emotional response from your users and make your content stand out. Try these tips out...


Consumerism is vastly changing because millennial buyers are more and more socially conscious...but really, the market is changing as everyone becomes more discerning about the products around them. Tell the honest and authentic story behind your brand.

The more your audience can identify with your values, mission, and back story, the easier it is for them to buy in.

Anecdotal evidence peppered throughout your website and online presence will allow your audience to connect with you on a deeper emotional level.

Fashion companies are working wonders with videos that demonstrate the lifecycle of their products. These types of insights create a brand culture and identity that draws people in.

Think of Why People Still Go to the Movies...

These are the emotions that lure people to the big screen and they're the same emoytions that drive people to take action.

  • Excitement
  • Escapism
  • Drama
  • Affirmation
  • Fear
  • Humor

Use Popular Go-To's

Certain images and themes will always illicit emotional responses from people. Puppies, kitties and babies are prime examples.

One of the reasons that Budweiser's Super Bowl advertising is so popular is the ability to tap into the warm and fuzzy emotions of viewers...it almost makes you forget that they are in the business of adult beverages.

Be Funny

Lastly, making people laugh is one of the most popular and effective forms of emotional marketing there is. It also happens to be the one emotion that people most actively share online.

The more you are able to make your audience laugh, the more they will relax, listen and share. This allows opportunities for greater communication and connection with the people engaging with your content.

Honorable Mentions

In addition to everything mentioned above, the following are also a few quick ways to elicit authentic emotions from your audience online:

  • Bold visuals
  • Shock factor
  • Moving images
  • Facts and stats
  • Videos

If you need help creating video content that connects on an emotional level, give us a shout.