How Many Video Marketing Mistakes are you Making?
Everyone makes mistakes but when it comes to video marketing and your brand, you want to try and make as few as possible. Sometimes you may think you are on top of the world with your strategy, only to find your numbers flailing. Don’t lose revenue for too long without taking a keen peek at your current processes.
If you’re looking to figure out how to up your game, here’s a list of video marketing mistakes you should be sure you aren’t guilty of committing!
Two minutes max is the typical attention span of the average consumer. After that, it falls off exponentially. It is not a sin to make a video longer than two minutes, but you should have a very good reason as to why and it should be quite compelling. In general, the best rule of thumb in video marketing is to keep it at 120 seconds or less.
Branding – Too Little vs. Too Much
Modern marketing can be like walking a fine line because consumers are extremely smart (and getting smarter) these days. They're bombarded everyday by in-your-face advertising (think billboards, television commercials, radio ads, logos everywhere) so if you get too salesy you may lose your audience. But you also can’t make a video that has zero value to your brand.
Typically, people inject their branding at the end of the video when presenting a call-to-action (which is also necessary). This way you do your storytelling in the beginning and end on a memorable note with your name. If you pepper your logo throughout a short video, people will know you are trying too hard.
If you do not include a call-to-action, why are you creating videos at all? CTAs are about capturing customer information and guiding them back to your product or service. It’s the part of the video where you tell people who you are and what you can give them next. Including CTAs is a critical step for sales and marketing to do their jobs.
You don’t have to be an expert at search engine optimization, but if you post a video to YouTube and you do not tag it or add a description, you may as well not post it at all. SEO is important—in fact—vital to video marketing and if you do not utilize it, you may be wasting your time.
There are several tutorials online for “tagging” your video depending on the platform you are uploading to. Some are easier than others. Instagram SEO simply consists of adding the “#” hashtag to the beginning of key terms. YouTube tends to be a bit more complex.
You're No Fun At All
No one wants to be bored. We're not saying that you have to create an experimental type of film just to make sure people watch your concent, but the better you understand the tone of your audience, the more you can lighten it up to suit their tastes. So, don’t be too serious or technical unless absolutely necessary. Think entertaining over informing while still delivering all the important material you need to. And keep the words to a minimum. Don’t talk people out of watching the video through to the CTA.
One of the biggest mistakes a company can make is to present their videos in poor quality. Guerilla filming is great for some media, but you also want the proper lighting, editing, and scripting to ensure you come off as a professional brand. Choosing budget over quality is one of the costliest mistakes on the list because too often marketing departments have to scrap these materials when they find out customers think they are satire.
Our doors are always open to questions about video marketing because it’s our passion. Give us a call today and we can help you on the path the video marketing success! Woo hoo! Let’s do this!