How to Make Employee Training Videos More Dynamic and Engaging
So you need to make some training videos…
No, not that kind of training video. We’re talking about corporate training and employee learning videos. Videos that provide orientation, continued learning, management and employee training, client instruction, and more. They take the form of animated videos, talking head videos, and can be one video or a series of lessons broken down into modules.
So how do you make them more dynamic and engaging? It’s worth considering live action video content. Before we go any further, here’s an example of what we’re talking about.
The three videos above are a small part of a 20 video suite we created for our client. They needed content that showed interactions between different co-worker personalities, and how each employee type reacted to situations. You can read the case study here.
The importance of learning videos and their pitfalls
Learning videos must do their job. You count on them to deliver key easy-to-digest information that sticks. And that leads us to one huge problem with standard training videos: they can be boring. When they are , your viewers tune out and they don’t retain the message. Bad news - You’ve just wasted time (yours and theirs), money and effort.
So, how do you make sure people actively watch and retain information?
Think like a marketer!
What?! You’re creating learning content, not a marketing video! That’s true, but good marketing content does exactly what learning and training videos need to do:
It engages the audience in a manner that connects to that audience
It describes a challenge or problem
It shows the solution to the problem
It includes a call to action
Speak to you audience the right way
It’s up to you to take all that HR language and training material and put it into words and images that your employees will connect with. Know their voice so you can speak to them the right way. A well-written script is the first step in this process. Don’t be afraid to have fun or be interesting if not completely different than what a normal training video does.
Describe the challenge or problem
Go beyond that HR and corporate-speak in training materials (refer back to the first bullet point) and make viewers really care about what they’re learning. No one likes to get hit in the face with data point after data point. So help them understand how this challenge affects them in their day-to-day position, not just how it affects the company.
Show the solution
Yes, you need to include policies and legal speak, but help your viewers understand how the solution - those policies and legalities - works for them (refer back to the first bullet point). If they only see the solution benefiting the organization, they might not make that personal connection that is so important in making them more than a great employee - an engaged partner.
Include a call to action
Go beyond telling the viewer exactly what they need to know. Ask questions. Ask them to think about what they would do in certain situations. Include an interactive game or quiz if possible.
It might seem counter-intuitive to make training videos fun or creative. After all, the content is probably pretty serious in nature. But that doesn’t mean you need to be serious in how you deliver it. Make the content fun for people to watch and they’ll look forward to sitting down and taking it all in.
Time for a little fun with some bloopers!
Here’s a little look behind the scenes at the 20-video project we did. Our job is never as easy as it may look, but it’s always fun. Even the best and most professional of us end up with bloopers. Enjoy!