If You’re Not Using Video to Drive Revenue Then You Could Be Doing it Wrong
Today’s world of marketing is all about the customer experience. The internet allows people to do all the research they need before purchasing so when you do connect with them, you don’t need to sell as much as you need to tailor your solution to their needs.
Your digital marketing and sales efforts should be about engagement and creating a unique customer experience that gets people to remember you. One of the primary ways to do so this is through visuals, and more specifically, video marketing.
Online videos will account for more than 80% of all consumer internet traffic by the year 2020. Therefore, if you’re not using video to drive revenue, you could be doing it wrong.
Return on Investment
Creating a video doesn’t necessarily have to be an expensive endeavor. Producing customer videos can be quite affordable these days and the return on investment is well worth the effort. In fact, companies that use video in their marketing efforts are shown to grow revenue 49% faster year-on-year than those that only use pictures and text.
When it comes to ROI, video results far exceed that of text-based content. 52% of global marketers consider video to be the form of online content with the greatest ROI and that number is growing. Video is not a trend, it’s a standard and if you want to see results in your pockets, video is not a skip-able option.
Video is by far the most effective way to currently communicate online. Not only is it succinct in messaging, it’s engaging. Every stat will show you that people are much more likely to watch a video than they are to read a wall of text. 55% of people consume videos thoroughly, which is the highest for any other type of content online.
Additionally, videos are just more shareable. They are 6X more likely to be retweeted than photos and 3X as likely as GIFs. The idea that people pick up on videos so easily and often is one of the reasons that they will drive serious revenue.
Impact on Purchasing
Since video is so engaging, it should come as no surprise that is has a profound impact on the purchasing behavior throughout every stage of the buyer journey. Consumers are smart cookies and they don’t need you to sell to them—but they also won’t ignore an engaging video that describes your product/service in a fun way. In other words, when you entertain people, you can also teach them (whether they know it or not).
In fact, 4X as many consumers would like to watch a video about a product rather than reading about it. Using video to funnel lead generation and customer acquisition means crafting assets to drive action. Embedding a call-to-action in your video will ensure more follow-through from your viewers. There are compounding benefits to using video in this phase of mid-funnel marketing and should always be considered above any other content.
Overall, if you are not using video, you're missing out. It’s a simple way to double your numbers and get a return on investment that will simultaneously drive customer engagement.
If you need assistance shooting your next video, or for ideas on video marketing...