Posts tagged marketing videos
Brand Personas: Making Your Company Your Central Character

Building a brand personality that resonates is of utmost importance to reaching consumers in the modern digital landscape.

It's no longer adequate to simply quote a mission statement—you need to feel alive to people. Read on for tips on how you should go about making your company a central character in your campaigns?

 

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Using Video Marketing to Enhance Your Brand

Branding isn't just for websites, business cards and logos.

Good video content is an extension of your overall marketing plan and should match your colors, look and feel, and messaging. When a potential customer comes to your site or blog after watching your video, that should be a smooth process. And the reverse is just as true.

Here's how Malo Smiles and Storyboard Media Group did it with a 30-second commercial.

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