Testimonial videos are the #1 video marketing priority for marketers in 2016. Here's a great example of how it should be done.

A WHOLE LOT OF WHAT MAKES A GREAT TESTIMONIAL VIDEO

What makes a great testimonial video? Great testimonies from your clients. In this case, the patients of Princeton Neurological Surgery hit it out of the park. We sat down with 8 patients and heard amazing things about Dr. Lipani, his team, and the outcomes of their work. The only problem was that we heard so many great things it was hard to edit it down into one video!

"Thanks Storyboard! I am sure we will be working together again in the future. I’m glad I chose you and your team!"  - Dr. J. Lipani, Princeton Neurological Surgery

STAYING ON TOP OF THE TREND

Storyboard Media Group's 2016 video marketing trends survey showed that, without a doubt, Testimonial videos were the #1 type of videos being planned by companies for 2016. Respondents told us that they understood the importance of having real customers provide real feedback to potential customers. They know that there is no greater referral than a happy customer so they've made Testimonials their top priority. 

STEPS FOR MAKING A GREAT TESTIMONIAL VIDEO

Here's what a testimonial video looks like to us on the backend. Complete with logos, soundtrack, interview audio, testimonial audio, titles and more.

Setting up clients for your video can be a difficult task. Making sure everyone can help out at the same time or the same day can be very daunting. So when they agree to a time and place, you want to make sure everything goes very smoothly so that no one is wasting their time. Princeton Neurological Surgery did everything right to make sure their patients' time was spent wisely.

  • Know what message you're trying to get across - There's no way to get past this. Your clients words and opinions are invaluable. But there's so many things they can talk about, and so many angles, that you need to know exactly the points you want them to make. For instance, Princeton Neurological really wanted to let potential patients know two things; That they are a caring, patient-centric practice and they produce amazing outcomes. Knowing those were the two main points we were able to move onto the next step of the process.
  • Put together the right list of questions - We worked with Princeton to make sure the questions being asked were directed, but open. That means that patients knew what they should be talking about, but didn't feel that there were right or wrong answers. We asked them to talk from the heart and in their own words. And we advised the team at Princeton to refrain from coaching any of the patients so they would sound natural. Testimonials should be organic or you run the risk of your viewers being suspicious of the message.
  • Provide a stress-free place for your clients to be on camera - Being on camera isn't natural for anybody. So when your clients arrive and see the cameras, lights, microphones, etc. it can be a little daunting. So provide a quiet place, greet them casually, and take the time to explain exactly what they can expect to happen.
  • Take care of your clients - In this case, the clients were treated to lunch before and after they were on camera. On top of that, it was a great time for the team to catch up with the people they had helped. So provide coffee, tea, food and conversation to let them know they're appreciated.
  • Hire the right production team - Well, we're biased but it's true. Hire a production team who knows how to use lighting and how to create a setting that make you, your clients, and your brand look and feel professional. It's just as important as the words coming out of your clients' mouths.

 

If it's time for your company to create a testimonial video, feel free to reach out and say hello. We're corporate video storytellers and we'll work with you to get the best out of your clients and boost your brand.

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