The 3 Stages of Launching a Product with Video

EVER WONDER WHAT GOES INTO A VIDEO PROJECT?

So many times we're asked "how long will it take to make a video?" or "why does it take so long?" Sometimes we're asked if we can put something together as soon as "next week." If the project is small and simple, and things like the script and concept are already worked out, delivering something "ASAP" can be possible.

But even a video that's only 2 minutes long can take a lot of time and effort, and sometimes the reasons are hard to see. So we decided to sit down and work out how much actually goes into producing a corporate video. We did our best to add things up in order to give you a really good idea of some of the work that can be involved. Now, we don't present every little thing that we needed to do along the way as a full service video production company, but here's a list of some of the major markers of the project. Enjoy (and see the end product at the end of the blog post)!

What really goes into corporate video production? From scripts and actors, to editing and music there are a lot of steps. We break down a recent video project in this blog post.

What really goes into corporate video production? From scripts and actors, to editing and music there are a lot of steps. We break down a recent video project in this blog post.

STAGE 1: PRE-PRODUCTION

This stage can be summed up in one word: Planning.

We were lucky. Only one video concept was needed for this project.

We were lucky. Only one video concept was needed for this project.

video CONCEPT = 1

The very first step in most projects is to come up with a concept (look, feel, mood, etc.) Sometimes we have to come up with several ideas before we can even start a project. These are based on the message, the feel the client is going for, the budget and the product or service being offered. In this case, our client had a really good idea of what they wanted. That made things a little easier.

The video script has to be right for everything else to be right.

The video script has to be right for everything else to be right.

SCRIPT REVISIONS = 5

The script is the foundation for everything else that follows. It has to be right. Sometimes that means revising and fine-tuning it until it's perfect. That involves good and frequent communication with clients to make sure we're delivering the message they want their clients to hear. 

Once we had the script, we needed to find and buy the right props.

Once we had the script, we needed to find and buy the right props.

PROPS = 22

Once the script was finalized and we knew what we needed for the different scenes, we started seeking out the props we'd need to make it all happen. After all, it's not everyday that a video production needs a wading pool, fake birds, sunscreen, and a park bench.

Honestly, this is a guess. But probably too low a number.

Honestly, this is a guess. But probably too low a number.

HOURS OF PRE-PRODUCTION = 45

This is a guess - but probably not a high enough number. This number includes our client's team as well as our planning, resourcing talent and props, storyboarding, set and light design, etc. All this planning makes for a really smooth video shoot on production day.

It's a lot to add up!

It's a lot to add up!

MEETINGS = ?

Emails, phone calls, sit-downs...We could add all these up, but it would take forever. Suffice it to say that good video production means good communication between a video production company and its client. It's important to us that a client knows the status of their video project and that they know we're there if they have any questions or concerns.

STAGE 2: PRODUCTION

This stage can be summed up in one word: Fun. 

Some shoots require a lot more people.

Some shoots require a lot more people.

people required on shoot day = 15

It may seem like a lot of people, but this is kind of normal for a video project like this. Here's a list of people who helped out - camera operator, lighing tech, sound tech, production assistants, director, actors, script supervisor, scheduler, and transportation assistants.

 

A good, rounded number for how many hours were needed for this video production.

A good, rounded number for how many hours were needed for this video production.

HOURS of FILMING = 150

Don't worry, it didn't take 150 straight hours to film this product video. That number is based on 15 people giving about 10 hours apiece on the day of filming. But all that planning in the pre-production stage made certain that it wasn't 150 straight hours needed.

STAGE 3: POST-PRODUCTION

This stage can be summed up in one word: Satisfying.

Here's what our editor sees once all the filming is done. Not only is there cutting and pasting of the footage, there's color-grading, audio sweetening, animation to add, a soundtrack to add, etc.

Here's what our editor sees once all the filming is done. Not only is there cutting and pasting of the footage, there's color-grading, audio sweetening, animation to add, a soundtrack to add, etc.

An editor and a motion graphics animator were needed to finish this project off.

An editor and a motion graphics animator were needed to finish this project off.

VIDEO EDITORS = 2

This project required a regular editor who cut, pasted and fixed any problems (color, audio) that might have happened in production. He chooses the best take of each scene according to what our production notes say. After laying the footage out, he adds sound, music, graphics and more. An animator was also needed for a few sections of the video.

Things aren't always perfect. That's why we always include revision cycles in every video project we do.

Things aren't always perfect. That's why we always include revision cycles in every video project we do.

PROJECT REVISIONS = 5

Sometimes the number is higher, and sometimes it's lower. But for a video that had so many moving parts this number is great! Whether it's changing the music, the flow of the piece, or anything in between we offer several revisions to make sure we get it right.

 

 

 

 

This is a normal number of hours for a project this size.

This is a normal number of hours for a project this size.

HOURS of video EDITING = 22

Because of the planning that took place in pre-production, and because of the notes we took during the production phase we were able to keep this number relatively low. We had a storyboard mapped out, and we knew exactly what "takes" we liked we as were shooting. So in post-production it was mostly a matter of sticking to the plan, picking music, and fixing any last-minute changes that came up along the way.

Here's the finished video. All ready to show to the world and spread the word about this new product.

WHO WE ARE AND WHAT WE DO

Being full service means we do it all - from coming up with a video concept, scriptwriting, filming, editing and more. If you'd like to talk about your own project, contact us today. We're located in the NYC-metro area and serve a national audience.