The Do’s and Don’ts of the Perfect Explainer Video

Explainer videos can increase conversion rates up to 20% and they have been one of the top types of retail videos for years. However, there is a right and wrong way to do them and if you are going to get people engaged, it’s best to know what those are.

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The following are the top Do’s and Don’ts of explainer videos and some advice on creating the perfect one.

DO

Keep it short. Most attention rates drop at the 2-minute mark so don’t waste extra money creating a super long explainer video nobody watches. The key to keeping people engaged is not keeping them on the hook for very long. Make your message concise and to the point and you will keep the interest.

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DON’T

Sell to people. Consumers are way too informed for that and everyone has a smartphone these days. Consider an explainer video to be exactly that. It explains your product or service to people without the assumption they will buy. You are simply telling your audience how it works and crediting their ability to make their own purchasing decisions.

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DO

Define a clear call-to-action. Even though you want to avoid salesy jargon, you still want a purpose to your video. Explainer videos should “ask” not “tell” people where they can go at the end. This can be anything from sending them to a contact form to enticing them with deals. The idea is to always have it at the end of the video, as this is the action you’d like people to take straight after.

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DON’T

Try to explain too much. In other words, if you have a service with multiple components or a product that has various elements, it may be easier to make an explainer video series rather than trying to jam-pack too much into one video. Remember, you need to keep it short so rather than push for one, 6-minute video, break it into three, 2-minute videos instead.

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DO

Find a professional video production team that can help guide you during the shoot of the explainer video, as well as the planning process. Throughout the years, Storyboard Media Group has shot a variety of informative, engaging, and successful explainer videos and we have assisted our clients every step of the way. Don’t take on a professional video project alone. Let us help you make it perfect.

DON’T

Treat your audience like a business relationship. Keep the language fun and informative. Understand who you are speaking to and put their needs first. Braggy, salesy, or monotone language will not do the trick. Explainer videos should reflect the idea of one friend explaining to another what this cool, new idea is and why they should try it—not a salesperson knocking on your door.

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If you have any questions about shooting your explainer video or the planning process, feel free to give us a ring. We can get your explainer video started today!