The Top 6 Places you Need to Post Your Corporate Video
One of the quickest ways to drive awareness or transform a brand these days is through video. It's important that you are not only producing the proper message, but showing it to the right people in the right places at the right time.
A corporate video can sink or swim depending on where it lives. For example, an explainer video may not be the right format for a quick Instagram post, but it could work wonders paired with Facebook content.
If you are scratching your head on where to begin, the first thing you should do is study your content marketing campaign and social media schedules to understand the master editorial calendar and goals but also the best times and days for each platform and when exactly to post.
Once you have an idea of the different schedules and programs, it's time to decide on where to upload your content. The following are the top 5 places you should consider posting your corporate video and how it will benefit your bottom line:
This should be the first place you post any corporate video. There are so many reasons as to why YouTube is your best friend when it comes to digital and video marketing, but the main idea is exposure and optimization.
YouTube is the number one search engine for videos (not to mention Google optimizes, and promotes YT in search results). In addition to the exposure you gain on this platform, YouTube also allows you to categorize all content in a variety of ways, like the following:
Additionally, YouTube videos are the most compatible video platform on the internet. So, chances are if you have your video housed there, it can be posted anywhere else easily.
Although it does not have as extensive a reach as YouTube, Vimeo is still a video-hosting platform that is designed to get your video seen. The advantage that Vimeo does have over YouTube, however, is that the content is curated and focused on high quality, rich visuals. So, if you are in the media industry, fashion, arts or any field where high-end visuals move the needle, Vimeo is a great platform to showcase your work.
This social media platform is swiftly climbing the ranks when it comes to video marketing. Native videos on Facebook are shown to have a 10 times higher reach than links posted to YouTube. That being said, 85% of videos on this platform are watched without sound. That's why it is imperative to fully understand the ins and outs of each platform prior to marketing your video on it.
Facebook videos score extremely well. However, you have to keep in mind that most are watching without sound so you should shoot and edit your corporate video accordingly. If you aren't sure exactly how to do that, you're in luck. We're specialists!
Instagram is known for visual media, but it was never intended for business. Does anyone ever pay attention to the rules? Instagram is great for video but remember to keep it in a square format. That's right. When you use square formatting on videos, they receive 30-35% higher views and an 80-100% increase in engagement.
Instagram also has a feature called "Stories" which is a way to shoot live video for your office. This, in turn, will bump up all of your other video content on the platform. A quick "behind-the-scenes" or a "what are we doing at lunch?" video is perfect for this feature. Very few marketers have caught onto this trend, however, so it's carpe diem all the way on this one.
A video-hosting site for business, Wistia is specifically designed as a digital marketing tool. Originally created to help filmmakers collaborate remotely online, the program features rich metrics, HD quality delivery, and exclusive video hosting. Thus, it’s a great site for gated content that you don’t want out in the wild (like webinars or proprietary material) but you still want to measure.
#6. Your Website
Do not forget to post video content on your business site. In fact, this should be the first place you post all videos. Here’s just a few reasons why you’d be crazy to skip this step:
Understanding which video-platforms incorporate well with your digital marketing strategy including, email, event, social, and influencer is part of solving the puzzle of brand management. If you have any questions on which platforms are the best for driving your business with corporate video marketing, give us a call. We're happy to chat about your project!