Top Video Trends for 2018
As we near the close of another year, it’s become apparent that video is a major part of digital marketing. In fact, it’s more robust than ever! If you’re going to start planning for video strategies in 2018, it’s good to know what will be trending. The following are a few things to start thinking about before the new year starts:
When Apple released the iPhone 8 and iPhone X in the Fall, they announced that a new chip in the phones will provide users with the ability to have augmented reality experiences. Think Pokemon Go, only ten times more exhilarating.
Although AR initially had its greatest impact on mobile gaming, the video technology is quickly moving into the social space. Thus, people can use it to better market their brands through platforms like Facebook and Twitter.
Forget about the Gen Xers and Millennials. 2018 is the year of the Gen Z. Now reaching about 22 years of age, these are the audiences that are by far the most responsive to video marketing in all its forms. They will always have a plethora of mobile devices near them and, most likely, will solely communicate via text and social media.
Move over Snapchat, because Instagram will be #1 in 2018 for the mini-moments that are captured on video. Over 200 million people are currently using Instagram stories. That’s 50 million more than Snapchat. At this continued rate, nearly half of the Instagram audience will be using stories as a means of making video. Therefore, if you are not utilizing this facet of the platform in some aspect, you are really missing out.
Experiential marketers are now using a technique where they project a video onto any 3D surface with a method called projection mapping. Think large displays on the side of a building. The technology is also known as spatial augmented reality and when done right, it can bring massive objects to life through simple video.
Live-streaming is now a huge part of social media and should be actively worked into any marketing strategy you have for 2018. With platforms like Facebook Live, Snapchat, and Instagram Stories, live-streaming is now 100% accessible to any savvy marketer.
Amstel Radler’s live video is an example of how 2018 will be filled with live-streaming. They have the first consumer-led campaign streaming on Facebook Live. In other words, viewers are in complete control of what they see next on the video content. By clicking on “like” or “love,” people actually decide what happens next in the live video. Much like a choose your own adventure.
2017 has almost come to a close and 2018 promises to be stellar. If you have any questions on what we think is trending in the coming quarter, give us a call. We love to chat video techniques.