What Makes a Great Testimonial Video (Watch)
What and Why?
One of our favorite things to work on is a great testimonial video. When done right, they're not only an important part of a brand, but they're fun to create. We get to work with real people, saying real things about real companies and/or products. In the age of constant advertising, testimonial videos are a breath of fresh air. Because done right you'll have an impressive corporate video that speaks tons about your company and, most importantly, not in your own words.
Testimonial videos that use the face and words of your customer on camera are the most impactful. It's always better when great news about your product or brand comes from someone who has had real experience with it, and with whom the audience can relate. Making these person-to-person connections is the key to getting your return on investment for corporate video production, content marketing and creative services.In addition, a testimonial video can funny, down to earth, info-heavy, light-hearted or incredibly creative - more ways to make it an extension of your brand.
How About an Example?
The video below is powerful for several reasons, and it's a good roadmap for others who would like to create one.
So What Makes it a Great Testimonial Video?
- People, people, people - Customers are front and center in this video. And they speak from the heart about what the company has meant to them. They talk about real change that has positively impacted their lives. It's obvious that there is no direction from the company they're speaking about - it's all real.
- Let's see what you do - B Roll of our client in action helps to make this video interesting and keeps things moving. It also helps to humanize our client as real people doing good work - they're not just another company. And it shows that our client knows what they're doing which adds to the testimonial.
- We made sure to use their most important words - One of the hardest parts of the editing process is deciding what stays and what goes. Imagine the task of taking over an two hours of interviews and cutting it down to under 4 minutes. Working with our client, that's exactly what we did. We listened and understood what our client hoped to show through their customer's words and made sure to include things like how their customers heard about them, how their energy bills were helped, and how great the company has been.
- Keep it about the people - In a way, even though a testimonial video is about you....it's really not. It's about your customers and their experience with you. Instead of "selling" your services with ads, pamphlets, etc., you're selling the "idea" of who you are and what you do. That's how you become human to the viewers you're trying to reach.
In the Future
Are you ready to create a great Testimonial video in the NYC area? Storyboard Media Group™ works with you to ensure that you’re not just “getting a testimonial video.” We help deliver on what you’re trying to achieve in your marketing strategy and we'll work with you to make sure you see real ROI on your investment. We make sure to listen to our clients to really understand what the message is, what you want to achieve with a video, and who you want to speak to.