Your Year End Marketing Checklist
So let's face it...This year was so crazy. So crazy that you may have forgotten there are some loose ends to tie up before it's time to jump right into 2018. How did your campaigns go? How did your products do? Did your social media grow?
Tis’ the season to get panicky for some people! But not you, because you have it made with your end-of-year marketing checklist. And if you don’t, we certainly have your back. The following is a quick checklist to ensure you have everything wrapped up, before you start unwrapping the new year:
Just how successful were your campaigns this year? The quickest way to know this is to look at your bottom line. Reviewing wins, revenues, and losses will help you to identify future goals and pitfalls to avoid. If you are using a CRM or other marketing tool, this is the time you start running a few reports so you can analyze things. Look for patterns and plan to repeat the successful ones.
Who’s on First?
Have you reviewed the market and your competition lately? It may not be quite the same at the beginning of 2018 as it was in 2017. It may be time to take another look at the brands you are competing with, and the market you sell to. Consider some of the following questions:
- · How has the market changed in the past 12 months?
- · Has your target market shifted?
- · Is your customer base growing or have you lost customers?
- · Can you define your ideal customer?
- · Can you define your most profitable customer?
Use these insights to see if there are opportunities and strategies you can repeat to create wins in 2018, and to identify any mistakes you should avoid in the new year.
Find Your Main Competitor
Sometimes the best way to see what is working, is to study other companies who are doing it as good, or better than you. Once you have identified some prime competition, look at the things they are doing that are bringing them success. A few quick questions to ask may be:
- · What are people saying about your main competition?
- · How have they changed over the past year?
- · What is their product/service strategy?
- · How does their strategy impact you?
- · Is there something they are doing that you aren’t?
If they are out-performing you in some areas, it’s best to start there with your research. Incorporate some of their techniques in your 2018 plan and you should be golden.
Updating Your Story
Lastly, it is important to see if your message is still relevant to your audience. A lot happens in a year and they, and/or your business, may have changed. If your story is no longer relevant, it may be time to revamp it and add in some new experiences that could entice new customers. You may even need to segment your story to tempt different markets. Just don’t repeat yourself. No one likes to be told the same story over and over again. That’s for grandfathers!
If you have any questions on how to close your year-end marketing techniques and tick off your checklist, give us a call. We have some of the best digital marketing brains in the country!