THE definition of success FOR OUR CLIENT

Our client asked Storyboard Media Group to help with a fund-raising campaign they were planning. As an ongoing client, hey knew how powerful a well-crafted video could be in raising awareness for their brand and increasing their client base.

"We needed the video to be a mix of several of things - able to tell a story...our story, state a problem and solution, be interesting to watch, personable, and really show the beauty and engineering behind the world's strongest umbrella. We got that all with the help of Storyboard Media Group." - Dave K., CEO

The video below - a mix of live action, animation, and an interview with their CEO - got over 20,000 complete views and helped Davek raise quadruple their $50,000 goal for the successful funding of their campaign.

 CEO David K. stands in front of an industrial fan that was used for shots showing how strong his umbrellas are in high winds.

CEO David K. stands in front of an industrial fan that was used for shots showing how strong his umbrellas are in high winds.

WHAT WE DID

 

To say this was an ambitious project would be an understatement. But because our client had previous success with Storyboard Media Group they handed us the reins from planning to completion.

  • Working with the client to finalize their script
  • Shooting over 3 days in 5 locations
  • Getting permission to shoot in a NYC business for some of the shots
  • Animating a 3D CAD drawing of the "guts" of an umbrella
  • Finding and hiring 3 actors for the piece
  • Adding animation (LED blinks) to the umbrella handle
  • Filming B-Roll in various locations in NYC
  • Filming an interview with the CEO

"One of the main things the team at Storyboard provides is the creative eye that can take our scripts and ideas and elevate them beyond what we could envision on our own." - Dave. K., CEO

 

THE DEFINITION OF SUCCESS TO US

Ongoing, creative partnerships with clients is one of the clearest definitions of success for us. When we create multiple projects for one brand, it means we're treating our clients (and their projects) right and creating content that is useful to them. Simple.

See some more of the work we've done for this client below: