telling your unique brand story
Corporate videos are one of the most important aspects of a business website. Every business is searching for something to make them stand apart from the competition and an About Us video is one of the most powerful pieces of branding and content marketing in your arsenal.
expand your BRANDING
An About Us/Corporate video is an excellent opportunity for branding. Because the overall style, look and feel of the video should all be consistent with not only the experience of your website but of your organization in general, these videos are an excellent opportunity to create another channel for a consistent brand experience for customers.
A well crafted About Us video is also a great way to distill your organization’s overall message down into an easy-to-digest chunk. What is your company about? Why was it founded? What do you hope to accomplish and how does that benefit your client? One of those most effective ways to answer all of these questions, at least in the minds of your customers, is with a well-designed video.
create your own best case study
When you think about the world's most recognizable brands, one of the first things that comes to mind is the corporate culture that they’ve managed to cultivate over the years.
Your clients can’t help but be interested in the overall satisfaction of employees, your guiding principles and the quality of the organization that they'll be interacting with.
A well-designed, well-placed and high quality About Us video is essentially your opportunity to create your own case study.
Not only can you provide a real-time glimpse of what your employees do on a daily basis and how your business operates, but it can also show off what makes your business different from your key competitors.