MAKING CONNECTIONS WITH VIDEO

THE CHALLENGE:

"Spinal surgery is something that scares a lot of people. I thought it would be helpful to provide new patients with a sense of our practice environment, the value we place on comfort and complete care, as well as the testimonials of past patients to make their visits easier. I knew it would be best done with video."  Dr. John Lipani, Princeton Neurological Surgery

 

WHAT WE DID:

 In addition to creating an About Us video for our client, we created eight testimonial videos with past patients.

In addition to creating an About Us video for our client, we created eight testimonial videos with past patients.

Over the course of two days we filmed footage of the client's office, interviews with the doctor, and eight testimonials of past patients. We created the testimonial questions based on a solid understanding of what our client wanted to convey to viewers, and we made sure the interviewees were relaxed and comfortable being on camera as we filmed them so everyone seemed natural. We used professional lighting and audio to make sure the video content matched the professionalism of our client, and conveyed the fact that patients could trust our client.

During the editing phase, we went through hours of footage to find the best shots and the best answers from the testimonials. We created individual testimonial videos - stories really - for each patient. These stories covered what happened to bring them to seek out spinal surgery, their experience with our client, and the lasting effect of the work they had done.

 

 

 Client interview, testimonials, music, logo, names...it's all right there in our editing suite.

Client interview, testimonials, music, logo, names...it's all right there in our editing suite.

THE OUTCOME:

"Storyboard Media group created a suite of professional videos that has significantly helped our web site appeal and patients have been insisting to see me based on the fact that they liked what they saw. We've defintely been busier since we started using our videos."  - Dr. Lipani

The quote above says it all for us. We're always happy when we've created something that really delivers on what a client wants. That's what we do.

Deliverables:

An About Us video and 8 testimonial videos for use on our client's website and social channels.