What's better than getting 20K video views and more than $50K in funding?
Twice the number of views and more $130K in funding. That's what our client found that out when we helped them create the video above. We had already worked with Davek Accessories in the past to put together a successful fundrasing campaign video. So their CEO knew exactly what good video content was capable of when they decided to create a second video.
TELLING THE RIGHT STORY TO CONNECT TO YOUR AUDIENCE
Video content that connects to your audience is always going to do well. For Davek, that meant explaining the problem (losing umbrellas and buying new ones constantly) and showcasing the solution (high-tech umbrellas that let you know when you've left them behind).
It wasn't enough to talk about only the tech. We also showcased the strength and beauty of the umbrellas so people would understand why they're so great to have around (and never lose).
GOOD VIDEO CONTENT IS ONE PART OF A SUCCESSFUl MARKETING CAMPAIGN
No matter how good your video is, it won't perform if no one sees it. So for Davek Accessories, it was important to use the video in many different ways. That meant making sure as many eyes as possible could see it. Some of the ways they did this included:
- Sharing on social media including Facebook, Twitter, Instagram and their blog.
- Working with tech bloggers to have them share it on their pages, and with their own audience.
- Working with fashion bloggers in the same way as above.
- And, of course, sharing it on Kickstarter.
A video with a good story, great content, and a complete marketing strategy made this video extremely sucessful. We can help you craft a successful video too. Whether you're in need of a product video, brand video, testimonial video or more our full service video production can make sure you get great ROI on your video content.