video content marketing for a product launch

Hayward Pool Products of New Jersey asked Storyboard Media Group to produce a product promo video for their new OmniLogic / Omni Interactive app. It needed to be creative and different from their competitors, all while showing off their app and explaining how it can help sell products. The video production process started with a really fun concept – use animation to create the backyard scene as the actors used the app.

what makes a great product video?

A product launch video is a great way to spread the news. Not only does it show off your service, it helps show your audience how to use it.

This is incredibly important, and a case where video is much better than text. Being able to visually explain something can help your viewer to imagine using it.

When you’re ready to send your product out into the world and realize the end goal of all your hard work with a video:

Make sure you show your product in use. Let your viewer “feel” the experience and make a connection.

Know your audience(s) so you can speak directly and specifically to them. This is how you get more views, click throughs, and great ROI for your video.



video content marketing

Product videos that connect, engage and educate an audience help clients achieve success. They can be fun, serious, info-heavy, light-hearted or incredibly creative.

Storyboard Media Group™ works with you to ensure that you’re not just “getting a video.” We help deliver on what you’re trying to achieve in your marketing strategy.

Making these connections is the key to getting your return on investment for corporate video production, content marketing and creative services.

We make sure to listen to our clients to really understand what the message ias, what you want to achieve with a video, and who you want to speak to.