Learning Videos with an Agency Approach
Using a creative agency to develop corporate learning and training videos might seem counterintuitive but here are 5 hidden benefits and a client success story to showcase why it's a winning combo!
We make the videos that your employees watch on YouTube, ads and billboards every day, we know what gets engagement
We have award-winning expert script writers on staff who tap into language and tone that instantly connects
Time crunches are our friend, we think in 15-second increments so microlearning videos, live action videos & animated explainers are a breeze
As an agency, our expertise at aligning content with brand voice, culture and guidelines is second nature
Our designers live on the cutting edge of what's happening in the design and content marketing world
CASE STUDY: LEARNING AND TRAINING VIDEO SUITE
Making sure all your customers have access to quality training material so that they can get the most out of your product or service can be a daunting task. That's exactly what one client wanted to achieve with their learning initiative and they chose to do it in the form of a video suite made up of live-action dramatized videos and Expert Interviews.
WHAT WE DID:
Created a suite of 20 branded learning videos to be used as training material for HR clients around the world. It took 4 days to film all the footage that was needed and a total of 40 hours. We had a teleprompter loaded with all the scripts, actors hired, lights and microphones, a script supervisor to make sure everyone hit all their points, a production assistant and a camera person.
In editing, we scrubbed through all the footage to pick the best deliveries from each dramatized video and sweetened the audio. Then we combined the footage with on-screen text and used graphics help drive important points home. Each of the 16 videos had the same look and feel to make it a branded suite.
Our client reports that the videos were being used almost immediately. They are hosted on an internal site where their online customers can watch them as often as they want, rewind, fast forward and pause. We're happy to report that the feedback on the content is very good!