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Real estate is an aesthetic industry, so it naturally follows that fillmaking serves as the secret weapon in a marketing campaign.
In the past, agents and brokers would hire a team of photographers to shoot a property from every angle. The idea was to capture every possible detail for a potential buyer. However, the entire experience still remained 2-D. Fast forward to now!
One of the reasons that platforms like Instagram are so popular is... food. Now bear with us on this one and listen to the logic.
1. Everybody likes to eat. 2. Most people like to share what they eat.
An event, conference, speaking engagement, panel discussion, fireside chat...call it what you will, it’s an important initiative that so much work and planning goes into.
But all too often, corporate events can be treated like a one-off activity in the grand scheme of your marketing strategy. A live event can be a major opportunity for brand awareness and customer education... and a major source of fresh content.