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Who among us is not happy to see the phrase “Buy 1, Get 1 Free?” Or better yet, “3 for the Price of One?” There’s nothing like knowing we’re getting more for our money when it’s time to do some shopping. The same should be true for corporate video.
In this post we show real-life tips to help stretch your budgeting dollars.
Statistics can be a little boring. It’s OK, we said it. But in a world where data-rich marketing can propel brands to success, stats need to be taken seriously.
Video content can provide the best ROI of any marketing content your company puts out there. These are 10 up-to-date statistics that confirm what you probably already know - you need video content!
A startup has plenty on their plate without being overwhelmed with the prospect of creating marketing videos. So deciding which areas of your new business would most benefit from investing in video might not be as straightforward for some as it is for others.
However, when people would rather watch a product video than read about a product, it’s something you should seriously consider.
We’re now solidly into the new year and your marketing plans have been, or are taking, shape for 2019. Now is the right time to consider and reconsider all the strategies you'll use for video content marketing success in 2019. To ensure that success, here are a few key best practices for measuring video marketing ROI that you and your brand will definitely want to pay close attention to.
Does that huge HR manual need to be turned into training videos for the team? Or is there a process in your organization that is complex and you need to create learning videos to instruct employees on how to use it?
Animated videos and talking head videos might get the job done, but how do you create video content that viewers will want to watch and, more importantly, how do you get them to retain the information?
Make better learning and training videos!
How much will it cost?
It’s almost always the first question we hear from clients. And it’s a hard one to answer until we know more about what needs to go into your project.
This blog post breaks down the question and offers 3 suggestions for getting the answer you’re looking for.
The big day is finally here. You’re about to appear on camera and it’s a little scary, a little exciting, and completely different from your everyday responsibilities. But have no fear, it’s going to be OK.
Here are a few ways you can prepare for your shoot, and what you can expect once you’re on set with us.
A good corporate video is not defined by how long or short it is. It's defined by the quality of the content and the relevance of the message. Still, it's a question we hear all the time - "How long should our video be?"
We talk about three key factors that can answer this question for you; Message, Audience, Budget.
So let's face it...This year was so crazy. If your head is spinning just like ours, you may have forgotten there are some loose ends to tie up before it's time to jump right into 2019.
But don't let panic sneak up on you! The following is a quick checklist to ensure you have everything wrapped up, before you start unwrapping the new year.
What sets good video production apart from bad video production? There are a lot of things - from cameras, to creative vision, to amazing post-production - but knowing how to use good lighting is at the top of the list. In this blog post we show how we use lighting to make sure our talking head subject looks good.
When your CEO, CMO, GM, team member or one of your clients looks good and is professionally filmed, your brand looks good and people trust your video content much more than something that is filmed badly.