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The term "LOL" didn't come out of nowhere. At one time, someone did "laugh out loud" at something on the internet and coined the phrase we all know and love today.
The point is they had an emotional reaction that was so influenced by content, "LOL" became a huge part of our digital language. There are a multitude of ways to get an emotional response from your users and make your content stand out. Try these tactics out...
Digital marketing requires an exact formula, but what people often forget is that old content is good content. If it's authentic, it can be reused to drive home a point or message over and over again and in newer and more innovative ways.
Once you create (and later post) a video, the engagement doesn't stop there. If you're resourceful about your content, you can reuse and recycle it to get more than you ever expected out of your marketing investment.
If you have persnickety tendencies, checklists are lifesaving. They let everyone know exactly what their job is and when it needs to get done. From pricing and collateral to legal and marketing, it helps you cover all the bases.
In this blog post, we reveal a checklist that will help make your next launch a raving success...
As the popularity of drones continues to grow, video producers are finding more and more unique ways to fine uses for aerial footage in corporate videos.
If you find yourself scratching your head about how to add more creativity (and adventure) to your video content, look no further than the clever flying robots known as drones.
The way in which we meet, hire, and nurture individuals, has drastically changed. It's not about securing human resources, it's about engaging talent.
Additionally, there is no better way to reach a millennial workforce, than through an engaging video on social platforms.
Read on to learn more tips
Video has disrupted the conversion rates of traditional digital marketing strategies and is a tool modern marketers cannot live without. But don't take our word for it.
All you have to do is take a peek at the numbers in our latest infographic!
Every day, people watch hundreds of millions of hours of video on YouTube. It's what we as a society like to do. It's a way to learn. It entertains. So naturally, video is making its way into our work lives seamlessly.
If you're still clicking through dozens of PowerPoint slides, you're totally missing a huge opportunity. People are pretty impatient these days, especially prospects. They want to see action, motion, colors, and graphics but they also want to understand the your story. They really just want to see VIDEO.
When it comes to content, your entire digital marketing plan should be based around the ideal buyer journey with the knowledge that the audience is in the driver's seat and researching you before they ever give you a call. This funnel is comprised of three components:
People love videos and they love to share them.
If you're doing something right with your messaging, your videos could be kind of like that pop song that you get caught scream-singing in your car when you think no one is watching :)
Video content is in high demand and there are a number of reasons it's the ultimate tool for branding. Read on for our tips on why.
A life in video production can be an inspired frenzy, but we wouldn't have it any other way!
In order to dedicate expert level team work and talent on every project, we have to plan our days as efficiently as possible, down to the last minute. So we'll take you on a journey way behind the scenes to show you how all the magic happens. Here's a tiny glimpse into a recent 15-hour day of chaos (starting with how we planned ahead.)