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This blog is your go-to guide and checklist for delivering on any and all things corporate video production and this article is your key to getting the most out of a shoot. Once you’ve decided on a video marketing approach and have hired a team, follow these 10 tips and it’ll be a smooth ride…
When you want the best, you must set the standards high and if you’re looking to engage top-performing talent, your company should plan to make a dynamic first impression that carries on throughout the employee lifecycle- from recruiting, to onboarding and leadership development. Hint. Hint. May we suggest using video in your talent strategy?
Today’s world of marketing is all about the customer experience. The internet allows people to do all the research they need before purchasing so when you do connect with them, you don’t need to sell as much as you need to tailor your solution to their needs.
The end of the year is by far the busiest for any for evaluating new solutions for B2B and getting ready for the holiday rush for B2C. You need to be where the eyeballs are and there’s a good chance that means all social media channels. If you want to get the most gravy, you have to stuff the bird early.
Here are some suggestions for planning you video content in a way that makes sense and pays off for all your hard work and planning.
A corporate video can sink or swim depending on where it lives. For example, an explainer video may not be the right format for a quick Instagram post, but it could work wonders paired with Facebook content.
If you are scratching your head on where to begin, this post discusses the pros and cons, and best practices for You Tube, Vimeo, Twitter, Instagram, Facebook, Wistia and your own website. You put the time and effort into creating your video content - now it's time to use it strategically.
Digital marketing is part science and part art. This push-pull of left brain/right brain leads to lots of innovation and a flush of new ideas, hashtags, acronyms, tags, buzz words, and terminology that come at us with lightning speed. If you pay attention and keep one ear to the rails, you may just be able to keep up. If only there was a handy guide available to make it all simpler....
Fear not! Working with a wide range of companies big and small, we hear it all. We have added quite a few popular four-letter words to our lingo (your mind—out of gutter) as well as a few mouthfuls (visit-to-contact conversion rate, anyone?) Read this list, bookmark it, and rest easy.
When it comes to social media, video and marketing in general, and how people prefer to engage, habits can change like the wind. Understanding the patterns and the next move consumers will make is imperative to reaching the broadest audience possible.
It's been over a year since a good chunk of decent stats has been released and this summer sees some interesting new analytics... Here's 20 of them.
The term "LOL" didn't come out of nowhere. At one time, someone did "laugh out loud" at something on the internet and coined the phrase we all know and love today.
The point is they had an emotional reaction that was so influenced by content, "LOL" became a huge part of our digital language. There are a multitude of ways to get an emotional response from your users and make your content stand out. Try these tactics out...
Digital marketing requires an exact formula, but what people often forget is that old content is good content. If it's authentic, it can be reused to drive home a point or message over and over again and in newer and more innovative ways.
Once you create (and later post) a video, the engagement doesn't stop there. If you're resourceful about your content, you can reuse and recycle it to get more than you ever expected out of your marketing investment.
If you have persnickety tendencies, checklists are lifesaving. They let everyone know exactly what their job is and when it needs to get done. From pricing and collateral to legal and marketing, it helps you cover all the bases.
In this blog post, we reveal a checklist that will help make your next launch a raving success...