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CATCH ALL THE LATEST CONTENT FROM OUR BLOG - HOW TO WIN WITH VIDEO MARKETING
A good corporate video is not defined by how long or short it is. It's defined by the quality of the content and the relevance of the message. Still, it's a question we hear all the time - "How long should our video be?"
We talk about three key factors that can answer this question for you; Message, Audience, Budget.
So let's face it...This year was so crazy. If your head is spinning just like ours, you may have forgotten there are some loose ends to tie up before it's time to jump right into 2019.
But don't let panic sneak up on you! The following is a quick checklist to ensure you have everything wrapped up, before you start unwrapping the new year.
What sets good video production apart from bad video production? There are a lot of things - from cameras, to creative vision, to amazing post-production - but knowing how to use good lighting is at the top of the list. In this blog post we show how we use lighting to make sure our talking head subject looks good.
When your CEO, CMO, GM, team member or one of your clients looks good and is professionally filmed, your brand looks good and people trust your video content much more than something that is filmed badly.
As a video content marketing agency, we must balance two things: creativity and analytics. When it comes to data analysis, we don’t have a choice. Attention spans are the shortest they’ve ever been and we (and our clients) live and die by the trends we see in our customer data.
Being a creative agency, it’s our job to keep the fresh ideas coming- no matter how wacky, straightforward, curveball or direct….
So how can one maintain a content marketing strategy that’s brand-spanking new in a sea of constant messaging, branding and thought leadership?
We’ll let you in on a few of our time-tested strategies and tips:
Startups are already experts at failing fast, A/B Testing and trying out new and disruptive ideas so this article is more focused on how to try on a few marketing tactics that can hep you scale and model after established brands that are doing things right.
Have you considered using humor in your marketing? Science says funny material gets remembered long after more “normal” content. But companies can find it difficult to make the choice to go funny - does it match the brand? Will people still take them seriously? A short list of Do’s and Do Not’s will set you on the right path.