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Explainer videos are meant to explain things. I know this sounds like we're being Captain Obvious at Storyboard Media Group, but we often find people are confused by what exactly this type of video can do for them in real life.
Being that we have just wrapped a new explainer video up for a client, we thought it'd be nice to share the How Tos, Whats and Whys of how to do explainer videos right
Uploading is just the tip of the iceberg.
But kudos for getting that far. Companies are usually savvy on platforms like Facebook and Twitter but when it comes to YouTube, the potential remains untapped. That's because we have short-form video applications on social platforms. However, it can be argued that they don't nearly have the marketing capacity that YouTube does.
Of course, the key to any successful project lies in the planning process. Our agency produces a large array of media, and we specialize in product videos.
One of our recent projects was an explainer video for an item wellness product that introduces viewers to its benefits through the use of animation, voiceover, on-screen talent and high impact visuals.
Building a brand personality that resonates is of utmost importance to reaching consumers in the modern digital landscape.
It's no longer adequate to simply quote a mission statement—you need to feel alive to people. Read on for tips on how you should go about making your company a central character in your campaigns?
We're in love with cartoons. It probably happened years ago—when you were a kid—but the effectiveness of this medium hasn't lost it's edge on all of us. People are drawn to animation (no pun intended) and when you break it down, it's easy to understand why.
Companies that harness animated video production know that it can be an incredibly effective marketing tool when done correctly. If you're still grappling with the idea of whether it's the right move for your business, consider some of the following reasons why we love it.
Fashion is cutthroat and one way in which brands are gaining a competitive edge is by taking customers on their product journey.
Showing your customer a video of someone personally making your product is by far one of the strongest ways to enforce a brand culture and demonstrate true craftsmanship.
Fashion begs attention. This makes it an amazingly demanding art form which creates stiff competition. There's no better demonstration of this than New York Fashion Week.
In honor of this huge event, we're sharing 7 tips on how to keep your brand on the tip of people's tongues year-round using a not-so-secret marketing weapon: video.
Content is king in today's digital landscape and if yours is lacking, your platform can be a virtual ghost town. Engagement and user experience should be your prime focus when crafting your vision.
If the doors to your site aren't swinging on their digital hinges, you may have content that is...well...boring. Read on for 5 reasons why you may be putting people to sleep rather than inspiring them!
Technology makes everything move faster and part of the battle with modern marketing is to know what's coming around the bend.
With new channels to house visual data constantly popping up, it should come as no surprise that videos are being increasingly used in marketing campaigns. 2017 is bursting at the seams with potential opportunities to market video content.
Check out the top 7 trends for this coming year:
What exactly makes for compelling video content these days? There's no doubt that the best marketing campaigns are fueled by beautifully crafted videos which are distributed through multiple channels.
See our tips for crafting a branded content strategy with video that will leave your audience clamoring to press play. We feature three of the best video marketing campaigns from 2016 and share tips on what they can teach us about constructing our own engaging video content.