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CATCH ALL THE LATEST CONTENT FROM OUR BLOG - HOW TO WIN WITH VIDEO MARKETING
People love videos and they love to share them.
If you're doing something right with your messaging, your videos could be kind of like that pop song that you get caught scream-singing in your car when you think no one is watching :)
Video content is in high demand and there are a number of reasons it's the ultimate tool for branding. Read on for our tips on why.
Did You Know?
- Almost 50% of consumers look for a video of a product/service before visiting a store.
- When people enjoy a video ad, it increases purchase intent by 97% and brand association by 139%.
- The average online user spends 16 minutes every month viewing video ads.
- 55% of people watch videos online every day.
Sound good? No matter how often you hear about a new digital trend, sometimes it's tough to commit until you understand what's in it for you. Take a look at our roundup of the latest corporate video marketing stats to see why video ranks at the top of the marleting mix.
Perhaps people do not touch upon video SEO more because they do not understand it.
Ironically, video SEO is usually easier than optimizing text because oftentimes platforms will do it for you. YouTube will automatically create enriched snippets for search engines, and also allow you to endlessly tag your content with searchable keywords.
If you get on the ball with your video content now, you will surely have a competitive edge when it comes to the search engines.
360-degree videos are the latest trend in video composition and digital marketing.
360-degree video can be used in a variety of ways for a small and big business. Think of all the ways you can showcase the office and other real estate, demonstrate the experience of using various products (skis, cars, outdoor gadgets), or even give customers a tour of your workday.
The opportunities are endless with 360 and as you can guess, engagement with these videos is through the roof.
If you have a creative initiative with lots of moving parts, hiring the right production team can be critical to its success.
In this post, we want to start from the beginning. You've consulted with internal stakeholders, you want to take on a creative idea with lots of moving parts, and you know that hiring the right production team will be critical to its success.
Now you're ready to hire your dream team. Naturally, the next question becomes... "what exactly do I look for?" The following provides a few attributes to consider when hiring the best production team for your business.
It seems every day, platforms and tools are popping up to accommodate the instant gratification that live video can bring to video marketing and it's a train you should consider jumping on.
But just because it exists, doesn't mean that we all see a fit for it right out of the gate. Live video is incredibly effective, we'd like to share several ways in which you can use it to market your brand...
The type of corporate video you choose often depends on your message and audience. The following are some examples of the common style of video used in the corporate world:
Rather than a flat or "normal" looking video, color grading creates meaning and depth. This can be particularly useful for outdoor videos, or ones that require a cinematic effect. It can tell a viewer the time of day, how a shot should be interpreted, the action taking place, or the emotions that a viewer should feel. Color is astoundingly important to the creative brilliance of a video.
Explainer videos are meant to explain things. I know this sounds like we're being Captain Obvious at Storyboard Media Group, but we often find people are confused by what exactly this type of video can do for them in real life.
Being that we have just wrapped a new explainer video up for a client, we thought it'd be nice to share the How Tos, Whats and Whys of how to do explainer videos right
Uploading is just the tip of the iceberg.
But kudos for getting that far. Companies are usually savvy on platforms like Facebook and Twitter but when it comes to YouTube, the potential remains untapped. That's because we have short-form video applications on social platforms. However, it can be argued that they don't nearly have the marketing capacity that YouTube does.