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We're in love with cartoons. It probably happened years ago—when you were a kid—but the effectiveness of this medium hasn't lost it's edge on all of us. People are drawn to animation (no pun intended) and when you break it down, it's easy to understand why.
Companies that harness animated video production know that it can be an incredibly effective marketing tool when done correctly. If you're still grappling with the idea of whether it's the right move for your business, consider some of the following reasons why we love it.
Fashion is cutthroat and one way in which brands are gaining a competitive edge is by taking customers on their product journey.
Showing your customer a video of someone personally making your product is by far one of the strongest ways to enforce a brand culture and demonstrate true craftsmanship.
Fashion begs attention. This makes it an amazingly demanding art form which creates stiff competition. There's no better demonstration of this than New York Fashion Week.
In honor of this huge event, we're sharing 7 tips on how to keep your brand on the tip of people's tongues year-round using a not-so-secret marketing weapon: video.
Content is king in today's digital landscape and if yours is lacking, your platform can be a virtual ghost town. Engagement and user experience should be your prime focus when crafting your vision.
If the doors to your site aren't swinging on their digital hinges, you may have content that is...well...boring. Read on for 5 reasons why you may be putting people to sleep rather than inspiring them!
Technology makes everything move faster and part of the battle with modern marketing is to know what's coming around the bend.
With new channels to house visual data constantly popping up, it should come as no surprise that videos are being increasingly used in marketing campaigns. 2017 is bursting at the seams with potential opportunities to market video content.
Check out the top 7 trends for this coming year:
What exactly makes for compelling video content these days? There's no doubt that the best marketing campaigns are fueled by beautifully crafted videos which are distributed through multiple channels.
See our tips for crafting a branded content strategy with video that will leave your audience clamoring to press play. We feature three of the best video marketing campaigns from 2016 and share tips on what they can teach us about constructing our own engaging video content.
Planning a corporate event takes a lot of time, energy, sweat and sometimes tears. So you want to make sure it gets seen by everyone who should see it. The problem is that not everyone can be there when the event is taking place. The solution? Film it.
Our clients hosted a panel discussion at Fashion Digital NYC 2016 with presenters from Google, inRiver, Big Commerce and more. Watch to learn more about "micro moments" and how they might help your own marketing strategy.
Getting the most out of video marketing content isn't limited to brand videos, product videos and testimonials. It makes a lot of sense for event videos too. Whether it's a panel discussion, a corporate event, a conference or seminar there are many ways you can use your content to get the most for your hard work.
We include an example of a multi-use client video and some tips to think about when you are considering filming a corporate event.
Kickstarter... IndieGoGo... GoFundMe... It seems like a new crowd-funding site is born every day. And with every new site there are hordes of individuals, start-ups and established companies vying for attention and notice.
The trick to a successful funding campaign to to stand out - From the product itself to the "ask" for money, and from the rewards for early adopters to the marketing of the campaign. Video is absolutely essential to this.
The creators of Pillarhub knew that standing out meant having a unique video that would get noticed.
22 people, 217 hours, 3 stages of video production, and a whole lot of planning. That's just some of what goes into making a corporate video.
Follow along as we break down the pre-production, production and post-production stages of an average video project.