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CATCH ALL THE LATEST CONTENT FROM OUR BLOG - HOW TO WIN WITH VIDEO MARKETING
The way in which we meet, hire, and nurture individuals, has drastically changed. It's not about securing human resources, it's about engaging talent.
Additionally, there is no better way to reach a millennial workforce, than through an engaging video on social platforms.
Read on to learn more tips
Video has disrupted the conversion rates of traditional digital marketing strategies and is a tool modern marketers cannot live without. But don't take our word for it.
All you have to do is take a peek at the numbers in our latest infographic!
Every day, people watch hundreds of millions of hours of video on YouTube. It's what we as a society like to do. It's a way to learn. It entertains. So naturally, video is making its way into our work lives seamlessly.
If you're still clicking through dozens of PowerPoint slides, you're totally missing a huge opportunity. People are pretty impatient these days, especially prospects. They want to see action, motion, colors, and graphics but they also want to understand the your story. They really just want to see VIDEO.
When it comes to content, your entire digital marketing plan should be based around the ideal buyer journey with the knowledge that the audience is in the driver's seat and researching you before they ever give you a call. This funnel is comprised of three components:
People love videos and they love to share them.
If you're doing something right with your messaging, your videos could be kind of like that pop song that you get caught scream-singing in your car when you think no one is watching :)
Video content is in high demand and there are a number of reasons it's the ultimate tool for branding. Read on for our tips on why.
A life in video production can be an inspired frenzy, but we wouldn't have it any other way!
In order to dedicate expert level team work and talent on every project, we have to plan our days as efficiently as possible, down to the last minute. So we'll take you on a journey way behind the scenes to show you how all the magic happens. Here's a tiny glimpse into a recent 15-hour day of chaos (starting with how we planned ahead.)
Did You Know?
- Almost 50% of consumers look for a video of a product/service before visiting a store.
- When people enjoy a video ad, it increases purchase intent by 97% and brand association by 139%.
- The average online user spends 16 minutes every month viewing video ads.
- 55% of people watch videos online every day.
Sound good? No matter how often you hear about a new digital trend, sometimes it's tough to commit until you understand what's in it for you. Take a look at our roundup of the latest corporate video marketing stats to see why video ranks at the top of the marleting mix.
Perhaps people do not touch upon video SEO more because they do not understand it.
Ironically, video SEO is usually easier than optimizing text because oftentimes platforms will do it for you. YouTube will automatically create enriched snippets for search engines, and also allow you to endlessly tag your content with searchable keywords.
If you get on the ball with your video content now, you will surely have a competitive edge when it comes to the search engines.
360-degree videos are the latest trend in video composition and digital marketing.
360-degree video can be used in a variety of ways for a small and big business. Think of all the ways you can showcase the office and other real estate, demonstrate the experience of using various products (skis, cars, outdoor gadgets), or even give customers a tour of your workday.
The opportunities are endless with 360 and as you can guess, engagement with these videos is through the roof.
If you have a creative initiative with lots of moving parts, hiring the right production team can be critical to its success.
In this post, we want to start from the beginning. You've consulted with internal stakeholders, you want to take on a creative idea with lots of moving parts, and you know that hiring the right production team will be critical to its success.
Now you're ready to hire your dream team. Naturally, the next question becomes... "what exactly do I look for?" The following provides a few attributes to consider when hiring the best production team for your business.