Posts in Content Marketing
Make Content Marketing Dollars Stretch with Video

Who among us is not happy to see the phrase “Buy 1, Get 1 Free?” Or better yet, “3 for the Price of One?” There’s nothing like knowing we’re getting more for our money when it’s time to do some shopping. The same should be true for corporate video.

In this post we show real-life tips to help stretch your budgeting dollars.

 

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10 Video Marketing Statistics to Live By

Statistics can be a little boring. It’s OK, we said it. But in a world where data-rich marketing can propel brands to success, stats need to be taken seriously.

Video content can provide the best ROI of any marketing content your company puts out there. These are 10 up-to-date statistics that confirm what you probably already know - you need video content!

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Trick Question: How Long Should a Corporate Video Be?

A good corporate video is not defined by how long or short it is. It's defined by the quality of the content and the relevance of the message. Still, it's a question we hear all the time - "How long should our video be?"

We talk about three key factors that can answer this question for you; Message, Audience, Budget.

 

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Your 2018 Year-End Marketing Checklist

So let's face it...This year was so crazy. If your head is spinning just like ours, you may have forgotten there are some loose ends to tie up before it's time to jump right into 2019.

But don't let panic sneak up on you! The following is a quick checklist to ensure you have everything wrapped up, before you start unwrapping the new year.

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10 Video Marketing Analytics Rules and KPIs to Live By

As a video content marketing agency, we must balance two things: creativity and analytics. When it comes to data analysis, we don’t have a choice. Attention spans are the shortest they’ve ever been and we (and our clients) live and die by the trends we see in our customer data.

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