What Brand Awareness and Brand Recall Have in Common: Video

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What Brand Awareness and Brand Recall Have in Common: Video

People love videos and they love to share them.

If you're doing something right with your messaging, your videos could be kind of like that pop song that you get caught scream-singing in your car when you think no one is watching :)

Video content is in high demand and there are a number of reasons it's the ultimate tool for branding. Read on for our tips on why.

 

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Corporate Video: The Top Stats you Need to Know...

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Corporate Video: The Top Stats you Need to Know...

Did You Know?

  • Almost 50% of consumers look for a video of a product/service before visiting a store.
  • When people enjoy a video ad, it increases purchase intent by 97% and brand association by 139%.
  • The average online user spends 16 minutes every month viewing video ads.
  • 55% of people watch videos online every day.

Sound good? No matter how often you hear about a new digital trend, sometimes it's tough to commit until you understand what's in it for you. Take a look at our roundup of the latest corporate video marketing stats to see why video ranks at the top of the marleting mix.

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Doing the Digital Dance of Video Marketing and SEO

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Doing the Digital Dance of Video Marketing and SEO

Perhaps people do not touch upon video SEO more because they do not understand it.

Ironically, video SEO is usually easier than optimizing text because oftentimes platforms will do it for you. YouTube will automatically create enriched snippets for search engines, and also allow you to endlessly tag your content with searchable keywords.

If you get on the ball with your video content now, you will surely have a competitive edge when it comes to the search engines.

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What you Need to Know About Marketing with 360-Degree Video

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What you Need to Know About Marketing with 360-Degree Video

360-degree videos are the latest trend in video composition and digital marketing.

360-degree video can be used in a variety of ways for a small and big business. Think of all the ways you can showcase the office and other real estate, demonstrate the experience of using various products (skis, cars, outdoor gadgets), or even give customers a tour of your workday.

The opportunities are endless with 360 and as you can guess, engagement with these videos is through the roof.

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Here's Exactly What to Look for When Hiring a Video Production Team

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Here's Exactly What to Look for When Hiring a Video Production Team

If you have a creative initiative with lots of moving parts, hiring the right production team can be critical to its success.

In this post, we want to start from the beginning. You've consulted with internal stakeholders, you want to take on a creative idea with lots of moving parts, and you know that hiring the right production team will be critical to its success.

Now you're ready to hire your dream team. Naturally, the next question becomes... "what exactly do I look for?" The following provides a few attributes to consider when hiring the best production team for your business.

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