The way in which we meet, hire, and nurture individuals, has drastically changed. It's not about securing human resources, it's about engaging talent.
Additionally, there is no better way to reach a millennial workforce, than through an engaging video on social platforms.
Read on to learn more tips
Video has disrupted the conversion rates of traditional digital marketing strategies and is a tool modern marketers cannot live without. But don't take our word for it.
All you have to do is take a peek at the numbers in our latest infographic!
Every day, people watch hundreds of millions of hours of video on YouTube. It's what we as a society like to do. It's a way to learn. It entertains. So naturally, video is making its way into our work lives seamlessly.
If you're still clicking through dozens of PowerPoint slides, you're totally missing a huge opportunity. People are pretty impatient these days, especially prospects. They want to see action, motion, colors, and graphics but they also want to understand the your story. They really just want to see VIDEO.
When it comes to content, your entire digital marketing plan should be based around the ideal buyer journey with the knowledge that the audience is in the driver's seat and researching you before they ever give you a call. This funnel is comprised of three components:
People love videos and they love to share them.
If you're doing something right with your messaging, your videos could be kind of like that pop song that you get caught scream-singing in your car when you think no one is watching :)
Video content is in high demand and there are a number of reasons it's the ultimate tool for branding. Read on for our tips on why.