The end of the year is by far the busiest for any for evaluating new solutions for B2B and getting ready for the holiday rush for B2C. You need to be where the eyeballs are and there’s a good chance that means all social media channels. If you want to get the most gravy, you have to stuff the bird early.
Here are some suggestions for planning you video content in a way that makes sense and pays off for all your hard work and planning.
A corporate video can sink or swim depending on where it lives. For example, an explainer video may not be the right format for a quick Instagram post, but it could work wonders paired with Facebook content.
If you are scratching your head on where to begin, this post discusses the pros and cons, and best practices for You Tube, Vimeo, Twitter, Instagram, Facebook, Wistia and your own website. You put the time and effort into creating your video content - now it's time to use it strategically.
Digital marketing is part science and part art. This push-pull of left brain/right brain leads to lots of innovation and a flush of new ideas, hashtags, acronyms, tags, buzz words, and terminology that come at us with lightning speed. If you pay attention and keep one ear to the rails, you may just be able to keep up. If only there was a handy guide available to make it all simpler....
Fear not! Working with a wide range of companies big and small, we hear it all. We have added quite a few popular four-letter words to our lingo (your mind—out of gutter) as well as a few mouthfuls (visit-to-contact conversion rate, anyone?) Read this list, bookmark it, and rest easy.
When it comes to social media, video and marketing in general, and how people prefer to engage, habits can change like the wind. Understanding the patterns and the next move consumers will make is imperative to reaching the broadest audience possible.
It's been over a year since a good chunk of decent stats has been released and this summer sees some interesting new analytics... Here's 20 of them.
The term "LOL" didn't come out of nowhere. At one time, someone did "laugh out loud" at something on the internet and coined the phrase we all know and love today.
The point is they had an emotional reaction that was so influenced by content, "LOL" became a huge part of our digital language. There are a multitude of ways to get an emotional response from your users and make your content stand out. Try these tactics out...