An event, conference, speaking engagement, panel discussion, fireside chat...call it what you will, it’s an important initiative that so much work and planning goes into.
But all too often, corporate events can be treated like a one-off activity in the grand scheme of your marketing strategy. A live event can be a major opportunity for brand awareness and customer education... and a major source of fresh content.Read More
A life in video production can be an inspired frenzy, but we wouldn't have it any other way!
In order to dedicate expert level team work and talent on every project, we have to plan our days as efficiently as possible, down to the last minute. So we'll take you on a journey way behind the scenes to show you how all the magic happens. Here's a tiny glimpse into a recent 15-hour day of chaos (starting with how we planned ahead.)Read More
Perhaps people do not touch upon video SEO more because they do not understand it.
Ironically, video SEO is usually easier than optimizing text because oftentimes platforms will do it for you. YouTube will automatically create enriched snippets for search engines, and also allow you to endlessly tag your content with searchable keywords.
If you get on the ball with your video content now, you will surely have a competitive edge when it comes to the search engines.Read More
Planning a corporate event takes a lot of time, energy, sweat and sometimes tears. So you want to make sure it gets seen by everyone who should see it. The problem is that not everyone can be there when the event is taking place. The solution? Film it.
Our clients hosted a panel discussion at Fashion Digital NYC 2016 with presenters from Google, inRiver, Big Commerce and more. Watch to learn more about "micro moments" and how they might help your own marketing strategy.Read More