Posts tagged about us video
Is Your CEO Part of Your Video Marketing Strategy?

In our 2014 Annual Video Content Marketing Trends Survey, some respondents reported that getting buy-in from the C-Suite for video content marketing was one of the biggest challenges to producing that content. When there was no buy-in, there was no budget. And no budget meant no video content.

If this is your challenge too, here's one strategy to get them on board!

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3 Rules for Creating a Great Testimonial Video

Testimonials are a huge factor when it comes to making a buying decision. 90% of consumers admit their buying decisions are influenced by online reviews. Video testimonials are far more engaging and convincing than text. They will keep visitors on your site longer and increase the chances that they will make a purchase.

Read our 3 rules for creating a great testimonial video.

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