Everyone makes mistakes but when it comes to video marketing and your brand, you want to try and make as few as possible. Sometimes you may think you are on top of the world with your strategy, only to find your numbers flailing. Don’t lose revenue for too long without taking a keen peek at your current processes.Read More
A corporate video can sink or swim depending on where it lives. For example, an explainer video may not be the right format for a quick Instagram post, but it could work wonders paired with Facebook content.
If you are scratching your head on where to begin, this post discusses the pros and cons, and best practices for You Tube, Vimeo, Twitter, Instagram, Facebook, Wistia and your own website. You put the time and effort into creating your video content - now it's time to use it strategically.Read More
Building a brand personality that resonates is of utmost importance to reaching consumers in the modern digital landscape.
It's no longer adequate to simply quote a mission statement—you need to feel alive to people. Read on for tips on how you should go about making your company a central character in your campaigns?