An event, conference, speaking engagement, panel discussion, fireside chat...call it what you will, it’s an important initiative that so much work and planning goes into.
But all too often, corporate events can be treated like a one-off activity in the grand scheme of your marketing strategy. A live event can be a major opportunity for brand awareness and customer education... and a major source of fresh content.Read More
A life in video production can be an inspired frenzy, but we wouldn't have it any other way!
In order to dedicate expert level team work and talent on every project, we have to plan our days as efficiently as possible, down to the last minute. So we'll take you on a journey way behind the scenes to show you how all the magic happens. Here's a tiny glimpse into a recent 15-hour day of chaos (starting with how we planned ahead.)Read More
Fashion begs attention. This makes it an amazingly demanding art form which creates stiff competition. There's no better demonstration of this than New York Fashion Week.
In honor of this huge event, we're sharing 7 tips on how to keep your brand on the tip of people's tongues year-round using a not-so-secret marketing weapon: video.Read More
Getting the most out of video marketing content isn't limited to brand videos, product videos and testimonials. It makes a lot of sense for event videos too. Whether it's a panel discussion, a corporate event, a conference or seminar there are many ways you can use your content to get the most for your hard work.
We include an example of a multi-use client video and some tips to think about when you are considering filming a corporate event.Read More