Posts tagged marketing strategy
Yawn. 5 Reasons Why Your Content Marketing is Boring

Content is king in today's digital landscape and if yours is lacking, your platform can be a virtual ghost town. Engagement and user experience should be your prime focus when crafting your vision.

If the doors to your site aren't swinging on their digital hinges, you may have content that is...well...boring. Read on for 5 reasons why you may be putting people to sleep rather than inspiring them!

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Video Infographic: 2016 Video Marketing Trends

The results are in from our 2016 Annual Video Marketing Survey!

250 marketers - from VPs to CMOs to CEOs - told us how their companies planned to use video content this year, what challenges they expect to face, how they'll measure video ROI and more.

In this post we present a video infographic and then break down the survey in a little more detail. See where your company stands compared to others in 2016.

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2016 Video Marketing Trend: Testimonial Videos as a Priority

Marketing strategies and tactics are ever-changing. It pays to stay on top, or ahead, of the trends. In our 2016 Video Marketing Trends survey, we learned that Testimonial videos are the new #1 priority for marketers in 2016. They take away last year's number one spot from Explainer videos.

This third installment of our 2016 Video Marketing Trends series looks at why Testimonial videos have taken the lead, and offers 3 tips for making yours effective and successful.

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