The Storyboard Media Group Blog
Repurposing Video Content: A Case Study
Repurposing video content allows companies to maximize the potential of their video content while expanding its reach and engagement. By transforming existing videos into different formats to use across different platforms, brands can target a wider audience and increase their visibility. In this case study, we look at one of our clients who did this and by using video content in 5 different ways.
Anatomy of a Product Launch Video Project
Our client Strato Footwear is launching a new line of footwear and they asked us to create a suite of video and photography content they can use on their social channels, in email campaigns and on their site. The deliverables include six 15-second social media ads, one 30-second product video and 20 photographs of the footwear and model.
The Importance of Location for Your Next Video
Location of your video content sets the tone, gives the viewer an idea of what your content is about, the tone you’re setting, and it can even match your brand colors which furthers your content’s connection to your brand. So in a way, the location is a character in your video - even if it speaks in a different way than the people in your video.