We're in love with cartoons. It probably happened years ago—when you were a kid—but the effectiveness of this medium hasn't lost it's edge on all of us. People are drawn to animation (no pun intended) and when you break it down, it's easy to understand why.
Companies that harness animated video production know that it can be an incredibly effective marketing tool when done correctly. If you're still grappling with the idea of whether it's the right move for your business, consider some of the following reasons why we love it.