Posts tagged video content
Trick Question: How Long Should a Corporate Video Be?

A good corporate video is not defined by how long or short it is. It's defined by the quality of the content and the relevance of the message. Still, it's a question we hear all the time - "How long should our video be?"

We talk about three key factors that can answer this question for you; Message, Audience, Budget.


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Reuse, Renew, Refresh: Why Video is the Best Tool for Resuscitating Content

Digital marketing requires an exact formula, but what people often forget is that old content is good content. If it's authentic, it can be reused to drive home a point or message over and over again and in newer and more innovative ways.

Once you create (and later post) a video, the engagement doesn't stop there. If you're resourceful about your content, you can reuse and recycle it to get more than you ever expected out of your marketing investment.

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Doing the Digital Dance of Video Marketing and SEO

Perhaps people do not touch upon video SEO more because they do not understand it.

Ironically, video SEO is usually easier than optimizing text because oftentimes platforms will do it for you. YouTube will automatically create enriched snippets for search engines, and also allow you to endlessly tag your content with searchable keywords.

If you get on the ball with your video content now, you will surely have a competitive edge when it comes to the search engines.

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5 Short Form Social Video Tips: How to do Snapchat, Instagram, Facebook Right

It wasn't that long ago that the term "short-form" referred to video content that was 10 minutes or less in length. Today, the term has taken on a whole new meaning. the new definition of a short-form video is one with a length of 10-15 seconds. Not only has the definition changed but there have also been changes in how and where short-form video is used. Digital ads rule the Internet. Whether on your phone or a desktop, regardless of social channel or streaming service, you're likely to spot a few short-form videos. 

This blog post is about providing you with tips on how to do short form video well.

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