Kickstarter... IndieGoGo... GoFundMe... It seems like a new crowd-funding site is born every day. And with every new site there are hordes of individuals, start-ups and established companies vying for attention and notice.
The trick to a successful funding campaign to to stand out - From the product itself to the "ask" for money, and from the rewards for early adopters to the marketing of the campaign. Video is absolutely essential to this.
The creators of Pillarhub knew that standing out meant having a unique video that would get noticed.Read More