Posts tagged video production company NYC
[Video Tip] How To Make Talking Heads Look Great: Lighting

What sets good video production apart from bad video production? There are a lot of things - from cameras, to creative vision, to amazing post-production - but knowing how to use good lighting is at the top of the list. In this blog post we show how we use lighting to make sure our talking head subject looks good.

When your CEO, CMO, GM, team member or one of your clients looks good and is professionally filmed, your brand looks good and people trust your video content much more than something that is filmed badly.

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Using Video Marketing to Enhance Your Brand

Branding isn't just for websites, business cards and logos.

Good video content is an extension of your overall marketing plan and should match your colors, look and feel, and messaging. When a potential customer comes to your site or blog after watching your video, that should be a smooth process. And the reverse is just as true.

Here's how Malo Smiles and Storyboard Media Group did it with a 30-second commercial.

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New studies show that a video play button is the most compelling call-to-action on the web, driving 90% more time on a webpage.

Our clients use video to get projects funded, launch new products, increase awareness and sell so much more.

We're not above a little bit of showing off. And it's always a good idea to update our video production show reel with bits and pieces of projects we've worked on with our clients over the past year. Check out our work here.

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