The Storyboard Media Group Blog
Anatomy of a Product Launch Video Project
Our client Strato Footwear is launching a new line of footwear and they asked us to create a suite of video and photography content they can use on their social channels, in email campaigns and on their site. The deliverables include six 15-second social media ads, one 30-second product video and 20 photographs of the footwear and model.
Making Talking Head Interviews Look Great
When your CEO, CMO, GM, team member or one of your clients looks good and is professionally filmed, your brand looks good and people trust your video content much more than something that is filmed badly.
3 Things that Affect the Cost of Video Marketing and How to Save Money
How much will a video cost? It’s a question we get all the time. Many marketing teams worry that an investment in video content is going to be out of their budget. But, there are ways to manage the cost and save money while still getting high-quality content for your brand.
The Importance of Location for Your Next Video
Location of your video content sets the tone, gives the viewer an idea of what your content is about, the tone you’re setting, and it can even match your brand colors which furthers your content’s connection to your brand. So in a way, the location is a character in your video - even if it speaks in a different way than the people in your video.
Why Quality of Your Video Content Matters
Making sure your video content is quality content goes beyond making it look nice. Quality content engages, educates and motivates your audience. There are a few things you need to take into account when creating it to make sure it is worthwhile for your audience to view.