when your clients talk, people listen
Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%. Knowing that video testimonials are doing more than other types of content is pretty important. It reinforces what we’ve witnessed with the explosion of online video consumption. Video has clearly positioned itself as a tool to connect viewers with their brands by fostering trust and loyalty, two things that can be hard to come by without the right marketing.
Plain-text testimonials on a website with no name or picture attached, can leave your prospects wanting more. That type of testimonial can appear to be coming from the business rather than the user.
The beauty of video testimonials is that not only do your clients see who the review is coming from, but they provide the opportyunity for your audience to make an emotional connection with the person’s story. They hear the facts, but they can also see the authenticity and emotion in the person’s face. This emotional connection opens the door for trust, which is vital to a great business relationship.
When you wourk with Storyboard Media Group to craft your customers' stories, your prospects might just get the feeling, it’s worked for so many others so I’m sure it will work for me!
let clients do your marketing for you
When your audience is considering a product that could seriously improve their lives or businesses— they don’t want to read a long list of features and benefits. They want to hear from real people about the product and what their honest opinions are. In fact, 90% of customers say buying decisions are influenced by online reviews and testimonials.
They want to be able to relate and understand. They want to feel connected to other customers—cities, countries, even continents away. They want to feel like the money they''re spending is validated and the product they are getting is worth every penny.
The most powerful tool to turn prospects into customers is positive feedback from your already satisfied customers! By using video testimonials, you give your product an unbiased advantage… and create credibility to boot!