[Video Tip] How To Make Talking Heads Look Great: Lighting
10 Video Marketing Analytics Rules and KPIs to Live By
What sets good video production apart from bad video production? There are a lot of things - from cameras, to creative vision, to amazing post-production - but knowing how to use good lighting is at the top of the list. In this blog post we show how we use lighting to make sure our talking head subject looks good.
When your CEO, CMO, GM, team member or one of your clients looks good and is professionally filmed, your brand looks good and people trust your video content much more than something that is filmed badly.
3 Strategies for Keeping Content Marketing Messaging Fresh
As a video content marketing agency, we must balance two things: creativity and analytics. When it comes to data analysis, we don’t have a choice. Attention spans are the shortest they’ve ever been and we (and our clients) live and die by the trends we see in our customer data.
Lead Generation Tips for Startups & Brands Using Video Marketing
Being a creative agency, it’s our job to keep the fresh ideas coming- no matter how wacky, straightforward, curveball or direct….
So how can one maintain a content marketing strategy that’s brand-spanking new in a sea of constant messaging, branding and thought leadership?
We’ll let you in on a few of our time-tested strategies and tips:
Want More Views? Make Funny Your Strategy
Startups are already experts at failing fast, A/B Testing and trying out new and disruptive ideas so this article is more focused on how to try on a few marketing tactics that can hep you scale and model after established brands that are doing things right.
Have you considered using humor in your marketing? Science says funny material gets remembered long after more “normal” content. But companies can find it difficult to make the choice to go funny - does it match the brand? Will people still take them seriously? A short list of Do’s and Do Not’s will set you on the right path.