Explainer videos are meant to explain things. I know this sounds like we're being Captain Obvious at Storyboard Media Group, but we often find people are confused by what exactly this type of video can do for them in real life.
Being that we have just wrapped a new explainer video up for a client, we thought it'd be nice to share the How Tos, Whats and Whys of how to do explainer videos right
Uploading is just the tip of the iceberg.
But kudos for getting that far. Companies are usually savvy on platforms like Facebook and Twitter but when it comes to YouTube, the potential remains untapped. That's because we have short-form video applications on social platforms. However, it can be argued that they don't nearly have the marketing capacity that YouTube does.
Of course, the key to any successful project lies in the planning process. Our agency produces a large array of media, and we specialize in product videos.
One of our recent projects was an explainer video for an item wellness product that introduces viewers to its benefits through the use of animation, voiceover, on-screen talent and high impact visuals.
Building a brand personality that resonates is of utmost importance to reaching consumers in the modern digital landscape.
It's no longer adequate to simply quote a mission statement—you need to feel alive to people. Read on for tips on how you should go about making your company a central character in your campaigns?
We're in love with cartoons. It probably happened years ago—when you were a kid—but the effectiveness of this medium hasn't lost it's edge on all of us. People are drawn to animation (no pun intended) and when you break it down, it's easy to understand why.
Companies that harness animated video production know that it can be an incredibly effective marketing tool when done correctly. If you're still grappling with the idea of whether it's the right move for your business, consider some of the following reasons why we love it.