Posts tagged NJ
Make Content Marketing Dollars Stretch with Video

Who among us is not happy to see the phrase “Buy 1, Get 1 Free?” Or better yet, “3 for the Price of One?” There’s nothing like knowing we’re getting more for our money when it’s time to do some shopping. The same should be true for corporate video.

In this post we show real-life tips to help stretch your budgeting dollars.

 

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Trick Question: How Long Should a Corporate Video Be?

A good corporate video is not defined by how long or short it is. It's defined by the quality of the content and the relevance of the message. Still, it's a question we hear all the time - "How long should our video be?"

We talk about three key factors that can answer this question for you; Message, Audience, Budget.

 

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4 a.m. Wake-up, it's Time for Event Video Production

A life in video production can be an inspired frenzy, but we wouldn't have it any other way!

In order to dedicate expert level team work and talent on every project, we have to plan our days as efficiently as possible, down to the last minute. So we'll take you on a journey way behind the scenes to show you how all the magic happens. Here's a tiny glimpse into a recent 15-hour day of chaos (starting with how we planned ahead.)

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New: Creative Kickstarter Video

Kickstarter... IndieGoGo... GoFundMe... It seems like a new crowd-funding site is born every day. And with every new site there are hordes of individuals, start-ups and established companies vying for attention and notice.

The trick to a successful funding campaign to to stand out - From the product itself to the "ask" for money, and from the rewards for early adopters to the marketing of the campaign. Video is absolutely essential to this.

The creators of Pillarhub knew that standing out meant having a unique video that would get noticed.

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How Video Helped A Kickstarter Campaign

What's better than raising $50,000 dollars on Kickstarter for a new business venture? How about raising more than $105,000 for two new business ventures?

Davek Accessories NYC Inc., maker of an amazing line of high-quality umbrellas, was so happy with the success of their first Kickstartercampaign that they decided to do it again. This time with bigger goals and a bigger payoff.

They knew that the video for their first campaign had over 20,000 views and was an important part to their success. So we got a chance to work with them again to put together another video.

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