How Video Helped A Crowdfunding Campaign
At one time or another we’ve all forgotten or misplaced our umbrellas on a rainy day. When that happens we’ve had no choice but to dash through the wind and rain head-on, and arrive at our destination drenched, cold and looking like something the cat dragged in.
Our client knows the headache of the forgotten umbrella. And of the need to buy a cheap throwaway replacement just to make it through an afternoon and hoping the wind won’t destroy it. That’s why the CEO and Founder decided to make some of the best, if not THE best, umbrellas around. Engineered for strength, and designed for a sleek and fashionable look and feel. These are the types of umbrellas you really, really don't want to lose. And they made sure you never will with a new idea based on not so new technology.
To make sure your umbrella will always be at your side when it counts, they paired their umbrellas with a sensor that can alert you when you leave it behind. When it was time to start production on this new umbrella line, they turned to crowdfunding.
Filming took place over three afternoons at five different locations. The resulting video helped ensure their goal of was not only met, but passed by a large amount. The video, getting more than 20K views, helped to successfully raised over $105,000 with close to 1000 funders. That equals success.
TIPS FOR CROWDFUNDING WITH VIDEO
This video was a crucial component for our client’s crowdfunding success because it covered these points:
It let them know there was a real company behind the “ask” - A well-crafted video tells viewers that a real company is behind the words and pictures, and lets them know their support is going to something that is also real
It excited people, or got them to think or feel a certain way - We showed people actually using the umbrellas in ways that matched the message - showing how easy it is to pair the app and umbrella, how the app helps you remember your umbrella, how compact they are, how large they are, etc.
It set them apart from their competitors - At the time our client went live with their campaign, another umbrella company was already on the platform and asking for funding. But this video completely differentiated our client’s brand and set them far apart from the other. Part of the appeal of these umbrellas is that they're incredibly well-crafted. So we showed some of the process that is involved to make the umbrellas and explained what goes into each one. From blueprints to product shots, and from a wind test to explaining the app and proximity awareness.
It was a part of the whole - It was used in addition to a very well-developed, and well thought out whole campaign. This means that while the video was impactful, the whole campaign needs to represent the brand and the ask in order to get the funding needed.
If you need help or would just like to discuss a project you have in mind, reach out and say hello today. We are a video production and video marketing company with capabilities in both the US and EU and we're ready to help. Reach out and say hello!
